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Technology

What’sInStore

Status: Unknown

Feb 24th 2020 - Aug 30th 2020

WhatsInStore is the best way to shop for deals to save time, money and energy. It is the world’s first AI engine (patent pending) that empowers shoppers to make buying decisions by sending information to the user’s phone about the products they are interested in. WhatsInStore will focus specifically on the UK grocery market, which has a potential of 28 million shoppers. There are 87,041 physical outlets selling groceries in the UK and the company has signed up with 23 retail stores so far. The complete system has been built and is fully operational. The company has approval for SEIS and EIS tax scheme for the investors. The money invested will be used to grow the user base, secure more retailers, promote via predominantly social media and sell subscriptions to retailers

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What’sInStore Rating Review

Pitch rating powered by CROWDRATING

Rated on 06/03/2020

Pitch Rated

53%

Insufficient Data

Management

80%

Product

78%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

Log in to view amount pledged

    Log in to view target

    £1,350,000
    pre-money valuation

    12
    investors

    £4,292
    pledge per investor

    09089351
    company number

    Active
    company status

    17/06/2014
    incorporated 10 years

    Previous Funding rounds
    25 Apr 24 Shadow Foundr £51,500 / 34% 52.67%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 80%

Skills 73%
The CEO is a highly-skilled, passionate and enthusiastic entrepreneur who possess a strong work ethic. He is a classically trained marketing expert and highly qualified in leading teams in new and established markets. He also acted as a company consultant for various companies. However, the management team lacks a dedicated finance head who may be beneficial for the company at this stage of fundraising.

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Funding progress

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Log in to view amount pledged

    Log in to view target

    £1,350,000
    pre-money valuation

    12
    investors

    £4,292
    pledge per investor

    09089351
    company number

    Active
    company status

    17/06/2014
    incorporated 10 years

    Previous Funding rounds
    25 Apr 24 Shadow Foundr £51,500 / 34% 52.67%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
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