
White Rabbit (WR) is on a mission to create delicious Italian food that everyone can enjoy, whether they are following a plant-based diet, gluten-free, or otherwise. WR asserts that its food is made in a custom-built bakery, designed from scratch by its Italian maestro Teo, who creates all of WR's recipes and handpicks every supplier. The company's products are stocked in retails outlets such as Sainsbury's, Waitrose, and Ocado's, to name a few. Independent sellers such as Whole Foods, Planet Organic and Selfridges are also among WR's clientele. The company has earned £2.4 million in revenue in the financial year 2020-2021 and is experiencing a 157% average year on year revenue growth. WR will use the investment to support the development and launch of Teo's new products, grow its commercial and operations teams, and expand its frozen storage capacity.
White Rabbit Rating Review
Rated on 04/02/2021
Pitch rating powered by CROWDRATING™
-
£463,743
pledged -
154%
of goal
£300,002
target
£12,514,466
pre-money valuation
2.34%
equity available
528
investors
£878
pledge per investor
09398865
company number
Active
company status
21/01/2015
incorporated 6 years
Previous Funding rounds
25 Jan 21 | Seedrs | £463,743 / 155% | 73.67% |
Officers
Jonathan Gedge Brackenbury
Appointed: 24-04-2017
Benedict Robert Clarke
Appointed: 23-09-2020
Nicholas Croft-simon
Appointed: 21-01-2015
Philippa Anne Farrow
Appointed: 24-04-2017
Matteo Ferrari
Appointed: 21-01-2015
Clare Angelica Keers
Appointed: 23-09-2020
News
White Rabbit Red Rabbit at Everyman Theatre in Cheltenham - SoGlos
25/02/2021 SoGlos
The Cultch announces a free presentation of Nassim Soleimanpour's White Rabbit, Red Rabbit on March 13 - Straight.com
23/02/2021 Straight.com
Mikkeller Singapore’s return, The White Rabbit’s closure and more dining news this week - Lifestyle Asia
28/01/2021 Lifestyle Asia
White Rabbit to launch first wheat base pizza - The Grocer
22/12/2020 The Grocer
White Rabbit targets £300k from crowd to back range increase - The Grocer
17/01/2021 The Grocer
White Rabbit Pizza vegan and GF bases go on sale in supermarkets - Oxford Mail
10/11/2020 Oxford Mail
Remembering when Jefferson Airplane performed ‘White Rabbit’ live at Woodstock - Far Out Magazine
18/09/2020 Far Out Magazine
Heated seats outdoors for pizza diners at The White Rabbit in Oxford - Oxford Mail
01/10/2020 Oxford Mail
White Rabbit acquires joint memoir from Steve Davis and Kavus Torabi - The Bookseller
22/10/2020 The Bookseller
Straight outta Crawley: White Rabbit signs The Cure biography - The Bookseller
15/10/2020 The Bookseller