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Status: Active

Jan 25th 2021 - Mar 6th 2021

7 days left

White Rabbit (WR) is on a mission to create delicious Italian food that everyone can enjoy, whether they are following a plant-based diet, gluten-free, or otherwise. WR asserts that its food is made in a custom-built bakery, designed from scratch by its Italian maestro Teo, who creates all of WR's recipes and handpicks every supplier. The company's products are stocked in retails outlets such as Sainsbury's, Waitrose, and Ocado's, to name a few. Independent sellers such as Whole Foods, Planet Organic and Selfridges are also among WR's clientele. The company has earned £2.4 million in revenue in the financial year 2020-2021 and is experiencing a 157% average year on year revenue growth. WR will use the investment to support the development and launch of Teo's new products, grow its commercial and operations teams, and expand its frozen storage capacity.

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White Rabbit Rating Review

Rated on 04/02/2021

Pitch Rated

74%

overall

Management

90%

Product

70%

Investment

61%

Pitch rating powered by CROWDRATING

  • £463,743
    pledged
  • 154%
    of goal

    £300,002
    target

    £12,514,466
    pre-money valuation

    2.34%
    equity available

    528
    investors

    £878
    pledge per investor

    09398865
    company number

    Active
    company status

    21/01/2015
    incorporated 6 years

    Previous Funding rounds
    25 Jan 21 Seedrs £463,743 / 155% 73.67%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
Click here for more information on our ratings
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Management 90%

Skills 91%
The White Rabbit management team includes skilled professionals with expertise in management, technology, sales, marketing, and finance. It consists of an experienced Co-Founder/Operations Head, Co-Founder/Finance Head, Head of Sales, CFO, and a Head of Operations. The first Co-Founder has expertise in new product development, product design, innovation and operations. The second Co-Founder is competent in business strategy, business planning, finance and funding. The Head Of Sales is skilled in Fast-Moving Consumer Goods (FMCG), product development, business development, logistics and sales. The CFO is competent in business strategy, mergers and acquisitions, financial modelling, new business development and financial reporting. The Head of Operations is skilled in procurement, logistics, supplier development, supplier negotiation, and risk management.

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Funding progress



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  • £463,743
    pledged
  • 154%
    of goal

    £300,002
    target

    £12,514,466
    pre-money valuation

    2.34%
    equity available

    528
    investors

    £878
    pledge per investor

    09398865
    company number

    Active
    company status

    21/01/2015
    incorporated 6 years

    Previous Funding rounds
    25 Jan 21 Seedrs £463,743 / 155% 73.67%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph