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Manufacturing and Retail

Wilton London

Status: Active

Jun 30th 2021 - Jul 30th 2021

3 days left

Wilton London (WL) is a B Corp that creates eco-friendly home care products packed with essential oils and sells Direct To Consumer (D2C) via a subscription service. The company argues that traditional home care products are loaded with nasty chemicals that are harmful to the environment. WL aspires to change this with its products. The brand has signed partnerships with stockists like Ocado, Holland & Barrett, Robert Dyas, Lakeland and Farmdrop, established an eCommerce business with 10,000+ D2C sales to date, and has 11 products in the detergent and cleaning categories. They have featured in publications like Ideal Home, Metro, Stylist, and Daily Mail. WL states they aim to become a contender in the UK Household cleaning market valued at £3.7 billion. The company states it will use 40% of the investment to fulfil large stock orders and boost new product development, 30% towards furthering business development and recruitment. and 30% towards acquisition and retention marketing to expand its subscription model.

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  • £467,509
    pledged
  • 116%
    of goal

    £400,000
    target

    £3,990,000
    pre-money valuation

    10.49%
    equity available

    402
    investors

    £1,163
    pledge per investor

    09791900
    company number

    Active
    company status

    23/09/2015
    incorporated 6 years

    £0.39
    share price

    Previous Funding rounds
    30 Jun 21 Crowdcube £467,509 / 117%

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  • £467,509
    pledged
  • 116%
    of goal

    £400,000
    target

    £3,990,000
    pre-money valuation

    10.49%
    equity available

    402
    investors

    £1,163
    pledge per investor

    09791900
    company number

    Active
    company status

    23/09/2015
    incorporated 6 years

    £0.39
    share price

    Previous Funding rounds
    30 Jun 21 Crowdcube £467,509 / 117%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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