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Status: Active

Apr 8th 2021 - May 12th 2021

33Fuel is a natural sports nutrition brand that aims to dominate sports nutrition with healthier and natural alternatives. Its products consist of ingredients like organic flaxseeds, Tibetan goji berries, organic walnuts, and raw coconuts, to name a few. The company has received over 10,000 orders and multiple 5-star customer reviews. It has 12,000 email subscribers and a podcast with more than 65,000 plays. The company wants to dominate the sports nutrition market that is forecast to reach almost £2 billion by 2024. 33Fuel has attracted superstar shareholders including 4x Ironman Triathlon World Champion Chrissie Wellington and customers such as Tour de France winner Sir Bradley Wiggins. The company has won 'Health Product of the Year' and 'Best Meal Replacement' and has featured in fitness and mainstream media such as The Telegraph, Independent, and Men's Fitness. It will use the investment for marketing to accelerate sales.

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33Fuel Rating Review

Pitch rating powered by CROWDRATING

Rated on 27/04/2021

Pitch Rated

74%

overall

Management

84%

Product

83%

Investment

54%

Log in to view amount pledged

    Log in to view target

    £2,279,101
    pre-money valuation

    8.06%
    equity available

    385
    investors

    £954
    pledge per investor

    11007890
    company number

    Active
    company status

    11/10/2017
    incorporated 7 years

    £2.20
    share price

    Previous Funding rounds
    27 Mar 24 Crowdcube £367,124 / 184% 73.67%
    Officers

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 84%

Skills 82%
33Fuel's management team is described as a combination of vision, experience, and execution skills to help active people of all levels become faster, fitter, and healthier. As per the profiles listed publicly and on LinkedIn, both the founders are serial entrepreneurs who shared a passion for extreme fitness, excellent health, and great food to uncover the best nutrition for active people. The Technical Advisor's reported skills include e-commerce, SEO, building software and platforms through his software development and agile methodologies skills. The Head of Digital Marketing/Content Manager has expertise in creating a brand through media campaign planning, management, and optimisation by utilising the web, mobile, and convergence media. The Operations Manager is skilled in managing product production as brand media production. 33Fuel ambassador is a 4-time triathlon world champion, and she is passionate about healthy nutrition. The Chairman/Finance Advisor is a member of the Association of Chartered Accountants (ACA) with robust commercial and financial acumen. He specialises in debt and equity fundraising, acquisitions, disposals, corporate governance, compliance, and risk management.

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Funding progress

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Log in to view amount pledged

    Log in to view target

    £2,279,101
    pre-money valuation

    8.06%
    equity available

    385
    investors

    £954
    pledge per investor

    11007890
    company number

    Active
    company status

    11/10/2017
    incorporated 7 years

    £2.20
    share price

    Previous Funding rounds
    28 Mar 24 Crowdcube £367,124 / 184% 73.67%
    Officers
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph