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Status: Funded

Agua de Madre is craft-brewed water kefir aimed at the evergrowing no- and low- alcohol UK market. It aims to be an ethical brand that makes a delicious drink with live bacteria up to 250 billion live cultures per 100ml. The naturally low-alcohol fizzy water kefir is sold in deli's, restaurants, bars, and other food stores in London. Agua de Madre has also attracted media interest from major publications including Metro, Vogue, and Wallpaper. Furthermore, the company is planning to maximise its production potential, hire a specialist sales agency Windfall, expand to sell further in southwest London, and ramp up marketing with its PR Agency, Visible.

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Agua de Madre Rating Report

Pitch Rated

50%

Insufficient Data

Management

80%

Product

71%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

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What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
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Management 80%

Skills 91%
The team is highly skilled and has expertise in their functional areas. The CEO has managed a business at the same stage previously.

Funding progress



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Pitch Rated

71%

Overall

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CROWD RATING™

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Pitch Rated

70%

Overall

rating powered by

CROWD RATING™

pledged: 117% days to go: 1 investment: £583,453

  • £282,380
    pledged
  • 113%
    of goal
  • Funded
    28 Feb 2020

    £250,000
    target

    £1,550,000
    pre-money valuation

    13.89%
    equity available

    273
    investors

    £1,034
    pledge per investor

    10673692
    company number

    16/03/2017
    incorporated 3 years

    Equity Calculator
    Investment
    £
    Equity
    %
    Funding rounds
    20 Jan 20 Crowdcube £282,380 / 113% 50.333333333333%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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