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Status: Active

Apr 27th 2020 - Jun 6th 2020

Atterley.com is an online marketplace designed to support and provide independent boutiques with a global client base. It has more than 250 boutiques selling over 2,000 brands with no stock risk. The platform sees an average footfall of 244,000 visits per month globally. Atterley has an Excellent Trustpilot score. From a device to the doorstep, customers on Atterley can shop for innovative boutique-styles securely from a diverse directory of up to 2,800+ new, known & niche brands across men's & womenswear. The company's global DHL delivery network ensures secure and hassle-free delivery of the ordered product. With the investment, the company plans to refine its technology stack and increase its team capacity to create a strong foundation for scalable international growth.

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Atterley.com Rating Review

Pitch rating powered by CROWDRATING

Rated on 05/05/2020

Pitch Rated

75%

overall

Management

76%

Product

85%

Investment

63%

Log in to view amount pledged

    Log in to view target

    £6,120,000
    pre-money valuation

    6.13%
    equity available

    339
    investors

    £1,572
    pledge per investor

    19/10/2016
    incorporated 8 years

    £2.90
    share price

    Previous Funding rounds
    27 Apr 20 Crowdcube £532,994 / 133% 74.67%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 76%

Skills 82%
Atterley has a skilled and diverse team in place covering the roles of operations, marketing, platform development and finance. The CEO of the company is a skilled professional and has intuitive knowledge of the challenges for B2B & B2C businesses. He is skilled in multi-channel retail, data analysis, E-commerce, business analysis, business strategy and project finance. Their chief technology officer is an information technology professional skilled in budgeting, technical support, mobile technology, customer relationship management, analytical skills and technical recruiting. The Head of Marketing and Partnerships is an energetic and passionately driven fashion industry professional with a multi-faceted skillset. She has skills to build the brand and increase brand awareness through its trade shows, fashion and digital marketing, press relations, visual merchandising and brand development skills. Their finance manager has expertise in regulatory and compliance areas such as GDPR, financial reporting and HR.

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Funding progress

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days to go: Extended investment: Withheld

Log in to view amount pledged

    Log in to view target

    £6,120,000
    pre-money valuation

    6.13%
    equity available

    339
    investors

    £1,572
    pledge per investor

    19/10/2016
    incorporated 8 years

    £2.90
    share price

    Previous Funding rounds
    27 Apr 20 Crowdcube £532,994 / 133% 74.67%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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