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Technology

Aura

Status: Active

May 26th 2020 - Jun 25th 2020

Aura is a simple, one of a kind, online solution to help people and those closest to them prepare for the end of life in a practical & emotional sense. Upon registering on the platform, the person needs to set up a profile and add the people he/she wishes to be connected with. Post this, the user can dip into practical information, illustrate end-of life wishes, write one's life story, or send goodbye messages, all of which are highly customisable, on the platform for their loved ones to see. The company's vision is to manage end of life practicalities, leave a legacy that can be controlled, and prepare the afflicted person and his/her family in all ways possible for the future. The company already has a promo website, and with the funds invested, it will develop its Minimum Viable Product (MVP) to ensure a steady base of users join its platform.

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Aura Rating Review

Pitch rating powered by CROWDRATING

Rated on 29/05/2020

Pitch Rated

44%

Insufficient Data

Management

77%

Product

54%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

Log in to view amount pledged

    Log in to view target

    £540,000
    pre-money valuation

    18.80%
    equity available

    320
    investors

    £555
    pledge per investor

    29/10/2019
    incorporated 5 years

    £0.32
    share price

    Previous Funding rounds
    26 May 20 Crowdcube £177,458 / 142% 43.67%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 77%

Skills 73%
Aura has a skilled and diverse team in place covering the roles of operations, marketing, and product development. The CEO is skilled in Start-Ups, Entrepreneurship, Business Development and Management. The company consists of a Technical Director who is skilled in Investment Banking, Data Analysis, Business Strategy and Mergers & Acquisitions. The Marketing Director who is skilled in Digital, Content and Social Media Strategy, Advertising, Public Relations and Project Management. The COO is skilled in Business Transformation, Business Process Improvement and Management Consulting. To date, the company has not appointed a dedicated CFO.

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Funding progress

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Pitch Rated

77%

Overall

rating powered by

CROWD RATING™

days to go: Extended investment: £1,014,708

Log in to view amount pledged

    Log in to view target

    £540,000
    pre-money valuation

    18.80%
    equity available

    320
    investors

    £555
    pledge per investor

    29/10/2019
    incorporated 5 years

    £0.32
    share price

    Previous Funding rounds
    26 May 20 Crowdcube £177,458 / 142% 43.67%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph