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Status: Funded

May 23rd 2021 - Jun 14th 2021

BUG aspires to make edible insects mainstream and asserts that it is a sustainable and delicious superfood that is already eaten by more than 2 billion people around the globe. BUG argues that its recipe kits make it easy to cook tasty insect meals at home and address climate change. It will initially sell its kits Direct-To-Consumer (DTC) and expand into retail and food service by 2022. The company averaged a 30%+ Month-on-Month (MoM) growth rate of meals sold during its beta testing. It claims that it sold over 1000 meals without any marketing budget and aims to become a contender in the estimated £1.1 billion insect protein market across the UK. The company's recipes have been showcased by celebrity Chef Prue Leith and featured in media entities like The Guardian, The Grocer and Business Insider. It will use the investment to scale its business and garner a loyal clientele for its products across the UK.

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Log in to view amount pledged

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    £1,305,000
    pre-money valuation

    23.40%
    equity available

    534
    investors

    £746
    pledge per investor

    04/09/2017
    incorporated 7 years

    £1.08
    share price

    Previous Funding rounds
    23 May 21 Crowdcube £398,569 / 133%

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More from Catering, Food and Drink

Yolk, also known as In One Basket Limited, is a pioneering company revolutionizing the food and coffee experience for people on the move. They provide high-quality sandwiches, salads, and improved breakfast options without the premium cost, boasting five successful locations in London and three upcoming openings in the second half of 2023
days to go: TBC investment: Withheld

Log in to view amount pledged

    Log in to view target

    £1,305,000
    pre-money valuation

    23.40%
    equity available

    534
    investors

    £746
    pledge per investor

    04/09/2017
    incorporated 7 years

    £1.08
    share price

    Previous Funding rounds
    23 May 21 Crowdcube £398,569 / 133%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph