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Status: Active

Jan 25th 2021 - Feb 24th 2021

Catipilla designs, manufactures and retails a range of high quality, functional, wall-mounted climbing frames, resting points, and scratchers to create unique living spaces for cats. The company asserts that the cat segment of the pet market is worth an estimated £5 billion in the UK alone. It wants to become a contender in this segment. Catipilla has sold 2,000+ products across 16 countries, listed at retailer Pets at Home, and became a finalist in the PetQuip '2018 Product of the Year' in the past three years. Catipilla's products are situated in vet practices, catteries, and cat rescue centres. The company claims that it is endorsed by International Cat Care and has a partnership with IAMS, a global pet food giant. After a 5.36 times increase in orders during the 2020 lockdown (compared to Q2 and Q3 2019), Catipilla requires investment to scale up sales, distribution, manufacturing, and export capability.

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Catipilla Rating Review

Pitch rating powered by CROWDRATING

Rated on 04/02/2021

Pitch Rated

76%

overall

Management

80%

Product

84%

Investment

63%

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    £972,821
    pre-money valuation

    9.32%
    equity available

    295
    investors

    £667
    pledge per investor

    10467269
    company number

    Active
    company status

    08/11/2016
    incorporated 8 years

    £7.50
    share price

    Previous Funding rounds
    18 Apr 24 Crowdcube £196,702 / 197% 75.67%
    News

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 80%

Skills 73%
The company is managed by a small team of highly skilled industry experts. The team is led by the CEO, who is proficient in executive management, capital raising, strategic partnerships, corporate development, and venture capital. We note that the Founder has managed at the same sector and the same stage previously. The company has not appointed any product developer, and the responsibility for the same lies with the CEO. Their Co-Founder can build the brand and increase brand awareness through creative communication, creative writing, Google AdWords, and phone etiquettes. There is no dedicated finance head in the team at this current stage of fundraising.

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Funding progress

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Log in to view amount pledged

    Log in to view target

    £972,821
    pre-money valuation

    9.32%
    equity available

    295
    investors

    £667
    pledge per investor

    10467269
    company number

    Active
    company status

    08/11/2016
    incorporated 8 years

    £7.50
    share price

    Previous Funding rounds
    24 Apr 24 Crowdcube £196,702 / 197% 75.67%
    News
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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