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Catering, Food and Drink

Craved

Status: Active

Apr 25th 2018 - Jun 21st 2018

Capital at risk

Craved is an ecommerce business selling British craft food and drink from independent producers all over the country.  They believe in craft, flavour and supporting the people behind the product.  The investment will be used to grow their gifting business, launch and grow the Crave Collective and develop their corporate offer and acquire new clients.
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Crowdcube Catering, Food and Drink EIS
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Craved Rating Review

Pitch rating powered by CROWDRATING™

Rated on 20/06/2018

Pitch Rated

66%

overall

Management

56%

Product

75%

Investment

66%

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    £1,200,000
    pre-money valuation

    14.29%
    equity available

    115
    investors

    £1,570
    pledge per investor

    08862832
    company number

    Liquidation
    company status

    27/01/2014
    incorporated 10 years

    Equity Calculator
    ?>
    Investment
    £
    Equity
    %

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own     50-64%
    Room for improvement     65-79%
    Worth considering     80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 56%

Skills 55%
Craved's management team covers some of the key roles and the current round would see other important skillsets brought in. We are concerned that the Head of Digital may have just left.

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Funding progress

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More from Catering, Food and Drink

Yolk   GrowthDeck Catering, Food and Drink
Yolk  
Yolk, also known as In One Basket Limited, is a pioneering company revolutionizing the food and coffee experience for people on the move. They provide high-quality sandwiches, salads, and improved breakfast options without the premium cost, boasting five successful locations in London and three upcoming openings in the second half of 2023
days to go: TBC investment: Withheld

Log in to view amount pledged

    Log in to view target

    £1,200,000
    pre-money valuation

    14.29%
    equity available

    115
    investors

    £1,570
    pledge per investor

    08862832
    company number

    Liquidation
    company status

    27/01/2014
    incorporated 10 years

    Equity Calculator
    ?>
    Investment
    £
    Equity
    %
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph

Risk Warning - Summary

Don’t invest unless you’re prepared to lose all the money you invest. NextFin promotes high - risk investments and you are unlikely to be protected if something goes wrong.

Take 2 minutes to learn more.

Investing in equity and debt crowdfunding involves high risks, which may include long-term investment horizons, illiquidity, lack of income, defaulted loans and potential dilution. Any investor needs to be in the position to afford a total loss of capital invested. Investments that are made via Peer to Peer platforms should not be considered deposits like a bank. Your capital is at risk and is not covered by the Financial Service Compensation Scheme (FSCS).

NextFin is targeted at members who have the knowledge and experience to understand these risks and make their own investment decisions. You will NOT invest through NextFin but through the relevant crowdfunding website which also has signed off the content as a Financial Promotion on its own website. NextFin is not the originator of the financial promotions that appear on its site. However we do to the best of our ability carry out limited compliance checks on the originator and the company seeking funding to seek to ensure they are conforming to FCA regulations and anti-money laundering equity/requirements as appropriate. Business Agent Limited, trading as NextFin, takes no responsibility for this information or for any recommendations or opinions made by the companies or its users.

The pitch rating report prepared by CrowdRating and published on NextFin.co.uk does not constitute a personal recommendation, offer or solicitation to buy or sell investments. The pitch rating report should be used as part of your own research to assess whether or not you should make an investment, but only as a single factor and not as a definitive source. If you require advice based on your personal circumstances or are in any doubt about investing, you should obtain advice from an appropriately qualified independent professional. Pitch rating reports are based on publicly available information, including information provided by the investment issuer. CrowdRating assesses that third party information without verifying its accuracy and does not make any representation or warranty as to the accuracy of the information on which it bases its assessments. CrowdRating’s responsibility for their contents is set out in the CrowdRating Terms and Conditions. Business Agent has not prepared or reviewed the contents of the pitch rating reports and is not responsible to you for their contents. Nothing in this Summary shall limit or exclude any liability CrowdRating owes to you under the UK regulatory system. The information and opinions are provided as at the date of the report and are subject to change without notice.

Capital invested in crowdfunding projects is at risk and you may lose some or all of your investment and/or find it difficult to sell. If the investment issuer defaults on its obligations to you, you will not be entitled to compensation from the Financial Services Compensation Scheme. You should only invest in illiquid securities as part of a diversified investment portfolio. Neither CrowdRating nor Business Agent offers personal recommendations on whether investments are suitable for you in light of your investment objectives and financial circumstances.

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