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Status: Active

5 days to go

Different Dog is a producer and seller of healthy dog food. Purely processed dog food, which had a two-year shelf life and got spoilt in refrigerators, prompted Different Dog's founder to opt for a healthier homemade alternative. Different Dog collaborates with certified vets to produce and sell their dog food. They have grown from 100 subscribers at the start of 2019 to 740 subscribers as of today and are targeting the UK subscription box market that is set to grow 72% in the 2017-2022 time period. For its innovation, Different Dog won an award in the category for “Best Natural Dog Food Company 2019” at the UK Small Business Awards and has been awarded a 97% nutrition score on AllAboutDogFood.com, a leading independent reviewer of dog food in the UK. They have also scored a 4.8/5 rating on Trustpilot with 91% of reviews being given 5-stars. Different Dog will use the funds raised on marketing, expansion of the team and aim to acquire up to 6,000 sign-ups on their platform by 2020.

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Funding progress



  • £896,456
    pledged
  • 120%
    of goal

    £750,004
    target

    £2,499,790
    pre-money valuation

    23.08%
    equity available

    276
    investors

    £3,248
    pledge per investor

    10589054
    company number

    30/01/2017
    incorporated 3 years

    Equity Calculator
    Investment
    £
    Equity
    %
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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  • The Times
  • The Daily Telegraph