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Catering, Food and Drink

Doodle Drinks

Status: Active

Nov 6th 2020 - Dec 6th 2020

Doodle Drinks (DD) aims to make all-natural soft drinks that kids can enjoy. The company cites research data arguing that children aged 18 months to 18 years are drinking 26% fewer sugary drinks and consumption for 10-year olds has fallen 35%. It wants to capture this sentiment and deliver a soft drink that's a healthy choice for both parents and their kids. DD has secured distribution with the noted distributor, Bravura Foods. It has also signed a partnership with the largest independent bottler of beverages in Europe and North America, Refresco, who have over 60 manufacturing sites globally to fulfil its objective. DD will use the investment to grow its business, execute its marketing strategy and increase its product range.

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Doodle Drinks Rating Review

Pitch rating powered by CROWDRATING

Rated on 12/11/2020

Pitch Rated

80%

Gold

Management

75%

Product

80%

Investment

85%

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    £15,006,912
    pre-money valuation

    4.76%
    equity available

    356
    investors

    £2,466
    pledge per investor

    12448754
    company number

    Liquidation
    company status

    07/02/2020
    incorporated 4 years

    £15.00
    share price

    Previous Funding rounds
    28 Mar 24 Crowdcube £877,830 / 117% 80.00%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 75%

Skills 55%
Doodle Drinks have a relatively small management team and founded by two Co-founders. One Co-founder is skilled in new business development, project management, strategic planning, and team leadership. Another Co-founder is an expert in product management, retail management, operations management, customer service, research, and business development. She also heads the product development of the company. Their marketing/PR work has been outsourced and is taken care of by PLAY and the Show and Tell company which is managed alongside with founder and advisor. Two finance assistants have managed finance of the company. It was noted that the founders are also taking up the responsibilities of the Product Head in the company.

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Funding progress

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Yolk, also known as In One Basket Limited, is a pioneering company revolutionizing the food and coffee experience for people on the move. They provide high-quality sandwiches, salads, and improved breakfast options without the premium cost, boasting five successful locations in London and three upcoming openings in the second half of 2023
days to go: TBC investment: Withheld

Log in to view amount pledged

    Log in to view target

    £15,006,912
    pre-money valuation

    4.76%
    equity available

    356
    investors

    £2,466
    pledge per investor

    12448754
    company number

    Liquidation
    company status

    07/02/2020
    incorporated 4 years

    £15.00
    share price

    Previous Funding rounds
    28 Mar 24 Crowdcube £877,830 / 117% 80.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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