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Status: Funded

DP Ltd is a major swimming pool equipment importer and distributor as well as an installation and maintenance service. Lighthouse Pools is the trading name of the importing and distribution arm of the company. It has UK trade distribution rights to domestic pool products from Europe’s largest supplier of swimming pool pumps and pool cleaners – Zodiac Pool Care.

Established since 2010, the company is currently embarking on a period of growth thanks to more in the way of product exclusivities. The company believes its newest and most exciting product, MagnaPool, will bring a new dimension to the UK pool equipment market.

MagnaPool is a unique magnesium-based pool water treatment system that cleanses pool water using a fine filtration system containing minerals and crystals. The product’s purifying properties balance out the chlorine properties of the pool water so all water treatment agents are in harmony, leaving clear, disinfected pool water rich in minerals.

MagnaPool was launched in Australia in early 2014 to wide acclaim from the pool trade with over 3,000 kits sold in the first year. Now being launched in Europe, retailers are said to be understanding of the product’s effectiveness and are keen to get onboard. As a trade distributor, Lighthouse Pools will look to profit from selling the product to new and existing partners. The company is expecting to increase its £50,000 monthly turnover and grow profits beyond £5,000 a month.

It will use the majority of the short-term £30,000 loan to help launch MagnaPool in the UK market via a series of marketing activities including presences at trade shows and advertisements. Around 30% of the money will go towards stocking the new product.

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    Funding progress

    not enough data
  • £31,920
    pledged
  • 106%
    of goal
  • Funded
    09 Feb 2015

    £30,000
    target

    47
    investors

    £679
    pledge per investor

    06169548
    company number

    Funding rounds

    not found

  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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