East London Liquor Company (ELLC) has been distilling, importing and serving gins, whiskies, vodkas, rums, and canned cocktails since 2014. ELLC asserts that off-trade gin sales hit US$8.4 billion in 2020 with UK seltzer sales expected to reach £75 million by 2023. It intends to become a contender in the aforementioned categories. ELLC has had a 600% Year-on-Year (YoY) increase to £206,000 in off-trade sales from 2019-2020 to 2020-2021. The company has partnered with the UNESCO world heritage site, Royal Botanic Gardens, Kew, to release its product, Kew Gin. It has also entered into the Ready-To-Drink and seltzer categories with its range of canned drinks, and onboarded retailers like Waitrose, Tesco, and Co-Op. The company will use the investment to grow its off-trade channels both in the UK and abroad, expand its Direct To Consumer (DTC) output, update its 'Brand Home' to attract more customers, and increase its whisky production to meet demand.
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£26,000,000
pre-money valuation
2.80%
equity available
820
investors
£1,124
pledge per investor
08543735
company number
Administration
company status
24/05/2013
incorporated 11 years
£0.09
share price
News
East London Liquor Company bought out of administration - Drinks International
13/12/2023 Drinks International
Founder of East London Liquor Company buys back business - The Slice Roman Road LDN
04/01/2024 The Slice Roman Road LDN
Hipster distillery East London Liquor Company launches £750k crowdfund to fuel global expansion - Yahoo Movies UK
01/04/2024 Yahoo Movies UK
East London Liquor Company — Roman Road LDN - The Slice Roman Road LDN
24/08/2023 The Slice Roman Road LDN
The East London Liquor Company rebrand by Ragged Edge goes against the “botanical bathtub bullshit” of craft booze - It's Nice That
12/10/2020 It's Nice That
East London Liquor Company, Coty, and Teaology Introduce Refillable and Reusable Packaging Solutions - Packaging World
06/02/2023 Packaging World
East London Liquor Company | Bars and pubs in Bow, London - Time Out London
18/08/2015 Time Out London
Hipster distillery East London Liquor Company launches £750k crowdfund - Evening Standard
14/04/2021 Evening Standard
East London Liquor Company restaurant review — Roman Road LDN - The Slice Roman Road LDN
25/06/2019 The Slice Roman Road LDN
East London Liquor Company and a new whisky - The Slice Roman Road LDN
24/05/2018 The Slice Roman Road LDN