ENSO

ENSO is developing a new generation of cleaner, sustainable tyres and plans to disrupt the £200 billion global tyre market. It argues that conventional tyres are largely made of fossil fuels and contribute up to 28%+ of all primary ocean microplastics upon wearing down. It further points out that the increased weight and torque of electric vehicles wears tyres even faster, emitting more pollution. ENSO is addressing this crisis by developing sustainable tyres for EVs, to help reduce carbon emissions in line with the UK Government’s 'Net-Zero Strategy'. Its business is built on a direct-to-customer ‘Pay-per-Mile’ model serving EV-carmakers, fleets and private individuals directly. It claims that its latest energy-efficient tyres have achieved ‘A’ energy efficiency ratings by TÜV SÜD in Germany. The company will use the investment to deliver its first commercial tyres to EV-carmakers in 2021, and launch trials via London FreightLab, with Transport for London and DPD, with plans to expand to California by 2022.