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Status: Active

Mar 16th 2021 - Apr 30th 2021

Fairer Finance (FF) is a consultancy launched in 2014, on a mission to become the UK's most trusted provider of consumer financial services ratings. FF makes money through four key channels namely, licensing access to its data and insights, selling endorsements to those who do well in its ratings, sponsored research that helps improve the financial services market, and helping firms do better for their customers. FF earned £170,000 worth of revenues in its latest quarter, had its ratings published on thetimes.co.uk, which got 35 million views/week and onboarded noted entity, Lloyds Bank, that uses FF's data insights. The company aims to expand into more banking and insurance sectors and grow its consumer presence, helping it to strike deals with comparison sites and sign up more companies for its Insight services. The company will use the investment to expand its campaigning work and create a fairer market for consumers.

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Fairer Finance Rating Review

Pitch rating powered by CROWDRATING

Rated on 14/04/2021

Pitch Rated

82%

Gold

Management

90%

Product

77%

Investment

79%

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    Log in to view target

    £3,601,179
    pre-money valuation

    6.49%
    equity available

    245
    investors

    £1,191
    pledge per investor

    10690640
    company number

    Active
    company status

    25/03/2017
    incorporated 7 years

    £3.60
    share price

    Previous Funding rounds
    28 Mar 24 Crowdcube £291,899 / 117% 82.00%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 90%

Skills 91%
Fairer Finance Ltd's management team comprises of skilled professionals whose reported LinkedIn profiles include expertise in management, technology, business development, and finance. They have an experienced team in place that consists of a Founder/Managing Director, Associate Director/Head of Sales and Marketing, Head Of Research, and Account Executive. The team is led by their award-winning Founder/Managing Director, who is skilled in editorial, new media, personal finance, public speaking, and broadcasting. Their Head Of Research specialises in business analysis, microsoft office, research, banking, and research analysis. Their Associate Director/Head of Sales and Marketing is skilled in negotiation, business relationship management, public speaking, and sales prospecting. The company finances are overseen by their Account Executive who is skilled in administrative assistance, payments, office, and relationships.

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Funding progress

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days to go: Stretch investment: Withheld

Log in to view amount pledged

    Log in to view target

    £3,601,179
    pre-money valuation

    6.49%
    equity available

    245
    investors

    £1,191
    pledge per investor

    10690640
    company number

    Active
    company status

    25/03/2017
    incorporated 7 years

    £3.60
    share price

    Previous Funding rounds
    28 Mar 24 Crowdcube £291,899 / 117% 82.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph