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Catering, Food and Drink

Family Secret

Status: Funded

Aug 12th 2020 - Oct 6th 2020

Family Secret (FS) is a company that specialises in making sauces that are low on fat, sugar, calories and contain no added preservatives. The company's seven cooking sauces are listed with retailers including Ocado, Coop Midcounties, Amazon, as well as, hosted on QVC. The company's pouches are recyclable, and it is the process to make them compostable/biodegradable. It aims to be a disruptor in the $605 billion snacks market. FS won the 'Best Pitch' in the West Midlands 2019 via Pitchfest at Venturefest, were finalists for The Midlands region of the Family Business Entrepreneur 2019 via Great British Entrepreneur Awards, and appeared with celebrity chef Gordon Ramsay in a recipe video. The company will use the investment to expand its range of cooking sauces, produce more recipe videos to attract customers, expand sales by making its website more intuitive, and bring out snack boxes.

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Family Secret Rating Review

Pitch rating powered by CROWDRATING

Rated on 20/08/2020

Pitch Rated

47%

Insufficient Data

Management

71%

Product

70%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

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    £940,408
    pre-money valuation

    7.84%
    equity available

    208
    investors

    £707
    pledge per investor

    09464530
    company number

    Active
    company status

    02/03/2015
    incorporated 9 years

    Previous Funding rounds
    28 Mar 24 Seedrs £147,070 / 184% 47.00%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 71%

Skills 64%
Family Secret is a team of experienced professionals who brought together a passion for food and drink. The Co-founder/CEO is skilled in sales, CRM, business analysis, recruiting and has a passion for food and has been involved in one or two food business before. He has enjoyed selling and assisting medical and surgical equipment. The Co-founder/Business Partner has a lustrous career within a digital marketing background and is skilled in planning, project management, B2B and B2C digital campaign. The head of marketing is a Chartered Marketer by profession and is proficient in Social Media Strategy, Marketing Communications (TV, Press, Radio, Outdoor, Sponsorship, Events, Digital, PR), Brand Management, Re-launching or re-positioning brands, New Product Development, and Digital Marketing Strategy. It was noted that they had not appointed a dedicated finance head, and the founder has not managed at this stage of business growth previously. Also, he is taking up the responsibilities of the Product Head in the company.

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Funding progress

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Yolk, also known as In One Basket Limited, is a pioneering company revolutionizing the food and coffee experience for people on the move. They provide high-quality sandwiches, salads, and improved breakfast options without the premium cost, boasting five successful locations in London and three upcoming openings in the second half of 2023
days to go: TBC investment: Withheld

Log in to view amount pledged

    Log in to view target

    £940,408
    pre-money valuation

    7.84%
    equity available

    208
    investors

    £707
    pledge per investor

    09464530
    company number

    Active
    company status

    02/03/2015
    incorporated 9 years

    Previous Funding rounds
    28 Mar 24 Seedrs £147,070 / 184% 47.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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