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Status: Funded

Firetree Chocolate is a craft manufacturer of rich and premium volcanic chocolate made from high-quality cocoa beans, sourced from the volcanic islands of Solomon, Vanuatu, PNG, Philippines and Madagascar. The company has won 7 Academy of Chocolate Awards, 9 Great Taste Awards and The Harrods Award. The proceeds will be used for new packaging, hiring marketing staff, digital strategy and trial, working capital and also to improve the website.

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Firetree Chocolate Rating Report

Pitch Rated

74%

overall

Management

76%

Product

64%

Investment

83%

Pitch rating powered by CROWDRATING

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
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Management 76%

Skills 82%
The team consists of highly skilled members with functional expertise. The CEO has previously set up and grown businesses successfully.

Funding progress



More from Catering, Food and Drink

Gunna Drinks is a company that manufactures and sells craft soft drinks consisting of natural juices with less than 5% sugar and no artificial colours or flavours. Its top 4 products, beat established competitors like Gingerella, Fentimans & FeverTree in taste tests, and its recipes draw inspiration from around the world. The craft soft drinks industry is growing at a stunning rate of 56% year on year within which Gunna wants to be the top contender. With the funds received, the company will utilise £300,000 of interim funding to transition to the next full round in 2021, acquire working capital to ensure adequate capacity functioning through the COVID-19 crisis, and re-start its marketing activity.
pledged: 146% days to go: 38 investment: £298,040
Lister's Brewery brings forth traditional styles of beer to the mass market. Launched in 2014, Lister's has onboarded many stockists and has sold more than 500K pints, supplying customers across the UK. Moreover,  Lister's is passionate about quality, consistency and customer service. Their in-house and fully-automated brewery allows for greater control and consistency of their beers. The company's 'Best Bitter' is sold at CAMRA’s UK Pub of the Year in St Helens. With the investment, the brewery will: work on increasing brewing capacity and the number of delivery hubs, grow and wholesale its own barley on the 6700-acre Duke of Norfolk’s Sussex estate, and bottle its beers in-house to reach new markets.
pledged: 109% days to go: 16 investment: £81,840
Miso Tasty is a Japanese inspired food brand that specialises in the production and sale of Miso, a delicacy of Japan. To maintain authenticity, the company sources its key ingredients directly from Japan and has experience of over six years in manufacturing a range of delicacies such as Miso Soups, Miso Pastes, and Meal Kits. Led by an award-winning entrepreneur, author, and creative chef Bonnie Chung, Miso Tasty has established itself into the UK's top two supermarkets -Tesco and Sainsbury's. It's products have been featured in publications such as The Guardian, Daily Mail, and The Sunday Telegraph. Celebrity Chef Jamie Oliver mentioned Miso Tasty on his TV show. The brand has also launched a collaboration menu with Masterchef Winner Tim Anderson's restaurant, NanBan. With the funds received, Miso Tasty will put more efforts into brand awareness within the UK, launch product ranges such as marinades and sauces that delve deeper into Japanese cuisine, recruit more staff and capital resources to further the brand's business.
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Established by a team from a Michelin star restaurant, The Gaff is a small plate restaurant offering food in contemporary, comfortable, and relaxed surroundings. The first restaurant was opened in May 2019 and aspires for a Michelin Accreditation. The concept of small plate menus was the fourth biggest restaurant concept trend of 2019 which Gaff wants to capture. Gaff has been reviewed in The Good Food Guide 2020 and mentions by prominent food bloggers such as Kavita Favelle. They have also received good customer ratings with over 87% 5-star rating on Res Diary and a 75% rating on TripAdvisor. The funds raised will be utilised to open a second restaurant in Bath and three more around the UK.

Pitch Rated

31%

Insufficient Data

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CROWD RATING™

pledged: 24% days to go: 6 investment: £72,130
Launched in October 2016, Big Drop Brewing is a world-leading alcohol-free craft brewer. The company brews beer naturally by using specialist brewing methods to ensure the alcohol never exceeds 0.5%. The beer is not only Alcohol-Free, but is also gluten-free and many are low in sugar.  Their award-winning lager is vegan-friendly. The company does not have a brewery of its own but partners with reputable breweries around the world, who share their brewing values to produce the beer. Big Drop Brewing has secured private funding already and meaningful distribution in the UK and 12 overseas markets. They have also secured off-trade listings in Tesco, Morrisons and Ocado. Half of the investment will be used for Sales & Marketing, 30% for new branding launch and related marketing, 10% for production costs and the remaining 10% for product development.

Pitch Rated

70%

Overall

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CROWD RATING™

pledged: 108% days to go: 8 investment: £538,186

  • £241,829
    pledged
  • 121%
    of goal
  • Funded
    07 Mar 2020

    £200,000
    target

    £2,511,735
    pre-money valuation

    7.38%
    equity available

    214
    investors

    £1,130
    pledge per investor

    10360756
    company number

    06/09/2016
    incorporated 4 years

    Equity Calculator
    Investment
    £
    Equity
    %
    Funding rounds
    27 Jan 20 Seedrs £241,829 / 121% 74.333333333333%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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