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Status: Funded

Online checkout and form abandonment is costing retailers $billions in lost sales [Source: BusinessInsider]. Formisimo is an analytics platform that measures user behaviour in online checkouts and forms, and shows companies what they need to change in order to increase sales. Trading began in 2014, and Formisimo is now used by companies like Experian, Shop Direct, Secret Escapes, Arsenal, and Starcom MediaVest. There have been 1,800 signups in over 100 countries with the company targeting the UK and Europe.

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    Funding progress

  • £438,962
  • 110%
    of goal
  • Funded
    18 Sep 2015


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  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph