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Technology

Generous APE

Status: Extended

May 17th 2021 - Jun 26th 2021

GENEROUS APE is an online shopping destination for the style-led conscious shopper. The company asserts that the word 'APE' is an acronym for 'Animal, People and Environment' and is targeted towards sustainable shopping. GENEROUS APE argues that it has completed eight weeks of beta-testing with an average of 450 visitors showing interest in its website and 47.62% being returning customers. The company asserts that the average basket value was £89 with partnerships signed with 80 style-led sustainable brands. GENEROUS APE onboarded 'DHL GO GREEN' as its primary delivery associate and partnered with World Land Trust on the 'Buy an Acre' scheme to facilitate wildlife protection in perpetuity. The company will use the investment for optimising marketing, boost organic growth channels and paid media, improve the consumer experience, and develop a personalised dashboard for each customer.

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Generous APE Rating Review

Pitch rating powered by CROWDRATING

Rated on 18/06/2021

Pitch Rated

67%

overall

Management

73%

Product

69%

Investment

59%

Log in to view amount pledged

    Log in to view target

    £2,188,901
    pre-money valuation

    7.41%
    equity available

    81
    investors

    £2,574
    pledge per investor

    11848219
    company number

    Active
    company status

    26/02/2019
    incorporated 5 years

    Previous Funding rounds
    19 Apr 24 Seedrs £208,525 / 119% 67.00%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 73%

Skills 82%
The Generous APE management team comprises skilled professionals whose published LinkedIn profiles include expertise in management, sales, marketing and retail. They have an experienced team in place that consists of a Managing Director, Brand Director, Brand and Marketing, Digital and Marketing, and a Chairman. As per the profiles listed publicly and on LinkedIn, their Managing Director is skilled in customer service, multi-channel retail, trend analysis, visual merchandising, and styling. Their Brand Director is proficient in social networking, philosophy, concierge services, networking, business strategy, and new business development. Their Brand and Marketing Head specialises in presentation development, management development, personal development, business planning, and strategy. Their Digital and Marketing Head is proficient in multi-channel marketing, email marketing, customer acquisition, campaign management, and relationship management.

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Funding progress

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Pitch Rated

77%

Overall

rating powered by

CROWD RATING™

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Log in to view amount pledged

    Log in to view target

    £2,188,901
    pre-money valuation

    7.41%
    equity available

    81
    investors

    £2,574
    pledge per investor

    11848219
    company number

    Active
    company status

    26/02/2019
    incorporated 5 years

    Previous Funding rounds
    20 Apr 24 Seedrs £208,525 / 119% 67.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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