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Manufacturing and Retail

Grubby

Status: Funded

May 24th 2021 - Jun 18th 2021

Capital at risk

Grubby is a purpose-led recipe kit brand on a mission to make plant-based cooking more accessible without damaging the earth. It argues that there has been a 400% increase in people moving to a plant-based diet from 2014 to 2019. It intends to cater to this demand. The company asserts that it is a 100% plant-based business and intends to combine three rapidly growing areas namely, food delivery, meal kits, and plant-based diets. It also wants to become a contender in the recipe kits market that has experienced a £385 million growth since 2015. Grubby has served over 50,000 meals since its launch, received 100+ 5-star reviews, and grown sales 130% in the last quarter to £135,000. It has received investment from angel investors including founders of Skyscanner and World First. Grubby will use the investment to continue its growth through product innovation, speciality add-ons, and an enhanced digital experience to boost customer acquisition.
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Crowdcube Manufacturing and Retail EIS
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Grubby Rating Review

Pitch rating powered by CROWDRATING™

Rated on 14/06/2021

Pitch Rated

68%

overall

Management

70%

Product

68%

Investment

67%

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    £5,074,686
    pre-money valuation

    17.13%
    equity available

    563
    investors

    £1,864
    pledge per investor

    11402693
    company number

    Active
    company status

    07/06/2018
    incorporated 6 years

    £9.50
    share price

    Previous Funding rounds
    16 Apr 24 Crowdcube £1,049,472 / 146% 68.33%
    Officers

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own     50-64%
    Room for improvement     65-79%
    Worth considering     80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 70%

Skills 64%
The Grubby Ltd management team comprises skilled professionals who published LinkedIn profiles include expertise in management, food, sales, and marketing. They have an experienced team in place that consists of a Founder/MD, Operations Director, and Marketing Director. The Founder/MD is proficient in entrepreneurship, hospitality management, the food & beverage industry, and event management. He has also been awarded 2 Honors and Awards, such as the Entrepreneur of the Year Award in 2013 and the Young Guns Winner Award in 2014. The Operations Director is competent in digital strategy, online advertising and digital media. The Marketing Director is skilled in search engine optimisation (SEO), web analytics, pay per click (PPC), google analytics and Google AdWords. It was of note that they have not, as yet, appointed a dedicated finance head.

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Funding progress

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Stroli Envestors Manufacturing and Retail EIS
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Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go: Extended investment: Withheld

Log in to view amount pledged

    Log in to view target

    £5,074,686
    pre-money valuation

    17.13%
    equity available

    563
    investors

    £1,864
    pledge per investor

    11402693
    company number

    Active
    company status

    07/06/2018
    incorporated 6 years

    £9.50
    share price

    Previous Funding rounds
    19 Apr 24 Crowdcube £1,049,472 / 146% 68.33%
    Officers
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph

Risk Warning - Summary

Don’t invest unless you’re prepared to lose all the money you invest. NextFin promotes high - risk investments and you are unlikely to be protected if something goes wrong.

Take 2 minutes to learn more.

Investing in equity and debt crowdfunding involves high risks, which may include long-term investment horizons, illiquidity, lack of income, defaulted loans and potential dilution. Any investor needs to be in the position to afford a total loss of capital invested. Investments that are made via Peer to Peer platforms should not be considered deposits like a bank. Your capital is at risk and is not covered by the Financial Service Compensation Scheme (FSCS).

NextFin is targeted at members who have the knowledge and experience to understand these risks and make their own investment decisions. You will NOT invest through NextFin but through the relevant crowdfunding website which also has signed off the content as a Financial Promotion on its own website. NextFin is not the originator of the financial promotions that appear on its site. However we do to the best of our ability carry out limited compliance checks on the originator and the company seeking funding to seek to ensure they are conforming to FCA regulations and anti-money laundering equity/requirements as appropriate. Business Agent Limited, trading as NextFin, takes no responsibility for this information or for any recommendations or opinions made by the companies or its users.

The pitch rating report prepared by CrowdRating and published on NextFin.co.uk does not constitute a personal recommendation, offer or solicitation to buy or sell investments. The pitch rating report should be used as part of your own research to assess whether or not you should make an investment, but only as a single factor and not as a definitive source. If you require advice based on your personal circumstances or are in any doubt about investing, you should obtain advice from an appropriately qualified independent professional. Pitch rating reports are based on publicly available information, including information provided by the investment issuer. CrowdRating assesses that third party information without verifying its accuracy and does not make any representation or warranty as to the accuracy of the information on which it bases its assessments. CrowdRating’s responsibility for their contents is set out in the CrowdRating Terms and Conditions. Business Agent has not prepared or reviewed the contents of the pitch rating reports and is not responsible to you for their contents. Nothing in this Summary shall limit or exclude any liability CrowdRating owes to you under the UK regulatory system. The information and opinions are provided as at the date of the report and are subject to change without notice.

Capital invested in crowdfunding projects is at risk and you may lose some or all of your investment and/or find it difficult to sell. If the investment issuer defaults on its obligations to you, you will not be entitled to compensation from the Financial Services Compensation Scheme. You should only invest in illiquid securities as part of a diversified investment portfolio. Neither CrowdRating nor Business Agent offers personal recommendations on whether investments are suitable for you in light of your investment objectives and financial circumstances.

Click here for our full risk warning.

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