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Status: Extended

Mar 22nd 2021 - Apr 25th 2021

Gunna Drinks (GD) manufactures and sells craft soft drinks, consisting of natural juices with less than 5% sugar having zero artificial colours or flavours. The company asserts that it has outshone established competitors like Gingerella, Fentimans and FeverTree in taste tests. GD is stocked in major supermarkets and convenience stores across the UK such as Co-ops, Sainsbury’s, Amazon, Ocado, and JD Wetherspoon. The company won the prestigious 'Great Taste Award' in 2020 and witnessed more than doubled revenues in 2018-2020, with a 23% growth in 2020 despite COVID. The company will utilise the investment to boost consumer advertising to accelerate the growth of its online store, focus on trade investment to further increase the rate of sale, and concentrate on New Product Development (NPD).

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GUNNA Rating Review

Pitch rating powered by CROWDRATING

Rated on 26/04/2021

Pitch Rated

85%

Gold

Management

87%

Product

87%

Investment

82%

Log in to view amount pledged

    Log in to view target

    £5,899,021
    pre-money valuation

    7.82%
    equity available

    601
    investors

    £1,159
    pledge per investor

    09895112
    company number

    Active
    company status

    30/11/2015
    incorporated 9 years

    Previous Funding rounds
    25 Apr 24 Seedrs £696,261 / 139% 85.33%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 87%

Skills 82%
GUNNA's management team is passionate about making an antidote to sugar-packed, flavourless fizzy drinks. As per the profiles listed publicly and on LinkedIn, the Founder/CEO is expert in business planning, product management, brand development, key accounts management, and distribution strategy. The Commercial Director/Sales Head has expertise in managing relationships with major retails in marketing management, competitive analysis, relationship management, marketing strategy, and strategic planning. The Development Director/Marketing Head is an expert in digital communications and social media engagement. She is skilled in customer experience analysis, business development, management consulting, business valuation, and brand marketing. It was noted that the CEO is taking up the responsibilities of the product head in the company. Their accounting and finance roles have been outsourced. They are supported by chartered accountants and lawyers with experience in startup businesses, offering a full range of accountancy, taxation, business consultancy, and audit services.

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Funding progress

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days to go: Extended investment: Withheld

Log in to view amount pledged

    Log in to view target

    £5,899,021
    pre-money valuation

    7.82%
    equity available

    601
    investors

    £1,159
    pledge per investor

    09895112
    company number

    Active
    company status

    30/11/2015
    incorporated 9 years

    Previous Funding rounds
    25 Apr 24 Seedrs £696,261 / 139% 85.33%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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