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Catering, Food and Drink

Honestly Good Smoothie Company

Status: Extended

May 25th 2020 - Jul 13th 2020

Honestly Good Smoothie Company specialises in making 100% organic pre-portioned smoothie ingredient packets delivered directly to a customer's doorstep. Users can avail their kits via a weekly, fortnightly, or monthly subscription plans. Each recipe is developed by a chef and approved by an independent nutritionist. The ingredients are delivered in ready-to-blend kits in recyclable, compostable, and reusable packaging. The company has more than 25 recipes and has sold over 30,000 smoothie kits. The company has been featured in publications such as Forbes, and Pebble magazine. With the investment, the company aims to introduce re-usable packaging by June 2020, offer more data-driven personalised plans, introduce another 20 recipes, build its digital marketing strategy and subscriber base.

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Honestly Good Smoothie Company Rating Review

Pitch rating powered by CROWDRATING

Rated on 04/06/2020

Pitch Rated

72%

overall

Management

68%

Product

74%

Investment

73%

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    £1,804,556
    pre-money valuation

    2.70%
    equity available

    284
    investors

    £420
    pledge per investor

    10027821
    company number

    Liquidation
    company status

    26/02/2016
    incorporated 8 years

    Previous Funding rounds
    27 Mar 24 Seedrs £119,321 / 71.67%
    News

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 68%

Skills 64%
Honestly Good Smoothie Company has an experienced and diverse team in place covering the roles of operations, marketing, and finance. The Founder of the company is skilled in customer services, quantitative research, business development, and contract recruitment. The Product Developer has a deep understanding of the ingredients. Their Head of Content has the skills to build the brand and increase brand awareness through social media marketing, content writing, and video production. The finances of the company are overseen by the Director of Operations, who specialises in financial analysis, financial modelling, hedging, asset allocation, and corporate finance.

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Funding progress

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More from Catering, Food and Drink

Yolk, also known as In One Basket Limited, is a pioneering company revolutionizing the food and coffee experience for people on the move. They provide high-quality sandwiches, salads, and improved breakfast options without the premium cost, boasting five successful locations in London and three upcoming openings in the second half of 2023
days to go: TBC investment: Withheld

Log in to view amount pledged

    Log in to view target

    £1,804,556
    pre-money valuation

    2.70%
    equity available

    284
    investors

    £420
    pledge per investor

    10027821
    company number

    Liquidation
    company status

    26/02/2016
    incorporated 8 years

    Previous Funding rounds
    27 Mar 24 Seedrs £119,321 / 71.67%
    News
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph