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Status: Funded

Jun 15th 2021 - Jul 15th 2021

Kaelo is a design company whose patented, 'Dry-cold chamber', is an open bottle host that can be integrated into premium interiors to serve drinks at the ideal temperature. The company states that its product requires no ice, water or maintenance, and uses as little power as a lightbulb. Kaelo points out that it has achieved rapid market acceptance with over 2300 unit sales to date, with almost no marketing spend. The company is now focused on high-end kitchens in the +£30,000 category. It estimates that out of the 4.5 million of these bought every year, 70% of customers would upgrade their kitchens with Kaelo's products. Kaelo currently has 125 kitchen showrooms that are selling its products in the UK with more distributors selling across Europe and the US. It will use the investment to launch the Kaelo brand for the first time, establish Kaelo in the kitchen market, and achieve the brand's goal of reaching 37,000 units by 2025.

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Kaelo Ltd Rating Review

Pitch rating powered by CROWDRATING

Rated on 12/07/2021

Pitch Rated

79%

overall

Management

84%

Product

77%

Investment

76%

Log in to view amount pledged

    Log in to view target

    £6,232,577
    pre-money valuation

    11.94%
    equity available

    446
    investors

    £1,895
    pledge per investor

    07151632
    company number

    Active
    company status

    09/02/2010
    incorporated 14 years

    £3.25
    share price

    Previous Funding rounds
    18 Apr 24 Crowdcube £845,260 / 147% 79.00%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 84%

Skills 91%
The 'Kaelo Ltd' management team comprises skilled professionals whose published LinkedIn profiles include expertise in management, technology, sales, marketing and finance. They have an experienced team in place that consists of a Founder/Product Developer, CEO, Chairman, and Sales Director. The Founder/Product Developer is competent in new business development, marketing strategy, retail, social media, event management, brand development, merchandising, and public relations. The Chief Executive Officer is proficient in strategic planning, financial modeling, fast-moving consumer goods (FMCG), project management and financial analysis. He also has prior experience working at the same stage of business growth. The Sales Director is skilled in account management, sales, operations management, trade marketing, product marketing, supply chain and business strategy. The Chairman is proficient in product development, change management, project management, small business and marketing strategy.

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Funding progress

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days to go: Extended investment: Withheld

Log in to view amount pledged

    Log in to view target

    £6,232,577
    pre-money valuation

    11.94%
    equity available

    446
    investors

    £1,895
    pledge per investor

    07151632
    company number

    Active
    company status

    09/02/2010
    incorporated 14 years

    £3.25
    share price

    Previous Funding rounds
    18 Apr 24 Crowdcube £845,260 / 147% 79.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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