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Manufacturing and Retail

Lucy Choi London

Status: Active

Feb 21st 2020 - May 12th 2020

Lucy Choi has created an affordable luxury footwear brand that comes with a unique heritage, having learnt her craft from her uncle, the great shoe designer, Jimmy Choo. Lucy Choi London has been featured consistently at London Fashion Week and in the elite fashion press. The brand has been featured in platforms such as The Times, Vanity Fair, Vogue, Grazia, and The Telegraph. It has been worn by A-list celebrities including Hailey Beiber and Sharon Stone. From 2018 to 2019, there has been a 40% increase in the number of shoes sold. Lucy Choi London has also been sold to various UK stockists and wholesaled internationally. Around 5,800 subscribers have subscribed to its website since 2016 (41% CAGR). With the proceeds, the company will refocus on wholesale globally, design a new website, hire new employees, and increase marketing spends.

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Lucy Choi London Rating Review

Pitch rating powered by CROWDRATING

Rated on 28/02/2020

Pitch Rated

76%

Gold

Management

84%

Product

83%

Investment

62%

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    Log in to view target

    £8,500,000
    pre-money valuation

    2.11%
    equity available

    273
    investors

    £669
    pledge per investor

    07634955
    company number

    Liquidation
    company status

    16/05/2011
    incorporated 13 years

    Previous Funding rounds
    25 Apr 24 Crowdcube £182,770 / 100% 76.33%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 84%

Skills 73%
The Founder, through her drive and determination, has grown the business from a boutique concept into a global brand. It was noted that the Founder is the product designer, and the CFO is also the COO. The CFO of the business has previously worked as a managing director in Barclays Investment Bank and London's Women Forum.

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Funding progress

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days to go: Extended investment: Withheld

Log in to view amount pledged

    Log in to view target

    £8,500,000
    pre-money valuation

    2.11%
    equity available

    273
    investors

    £669
    pledge per investor

    07634955
    company number

    Liquidation
    company status

    16/05/2011
    incorporated 13 years

    Previous Funding rounds
    25 Apr 24 Crowdcube £182,770 / 100% 76.33%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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