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Status: Active

10 days to go

Lucy Choi has created an affordable luxury footwear brand that comes with a unique heritage, having learnt her craft from her uncle, the great shoe designer, Jimmy Choo. Lucy Choi London has been featured consistently at London Fashion Week and in the elite fashion press. The brand has been featured in platforms such as The Times, Vanity Fair, Vogue, Grazia, and The Telegraph. It has been worn by A-list celebrities including Hailey Beiber and Sharon Stone. From 2018 to 2019, there has been a 40% increase in the number of shoes sold. Lucy Choi London has also been sold to various UK stockists and wholesaled internationally. Around 5,800 subscribers have subscribed to its website since 2016 (41% CAGR). With the proceeds, the company will refocus on wholesale globally, design a new website, hire new employees, and increase marketing spends.

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Lucy Choi London Rating Report

Rated on 28/02/2020

Pitch Rated

76%

Gold

Management

84%

Product

83%

Investment

62%

Pitch rating powered by CROWDRATING

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
Click here for more information on our ratings
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Management 84%

Skills 73%
The Founder, through her drive and determination, has grown the business from a boutique concept into a global brand. It was noted that the Founder is the product designer, and the CFO is also the COO. The CFO of the business has previously worked as a managing director in Barclays Investment Bank and London's Women Forum.

Funding progress



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Pitch Rated

75%

Gold

rating powered by

CROWD RATING™

pledged: 107% days to go: 5 investment: £267,150
3RD ROCK is a sustainable Activewear sports brand founded for people who have a passion for nature. Created by a team of passionate climbers, 3RD ROCK creates extremely comfortable, Made-To-Move garments. It is a wholesale e-commerce business that has sold more than 55,000 units in 20+ countries. Catering to climbers and yoga enthusiasts, it has received more than 1000 5-star reviews out of which 96% are positive ones. Being environmentally conscious, 3RD ROCK has utilised 12,000 bottles in its manufacturing process with over 1 tonne of sea waste being used in the production of leggings and bra-tops. With the proceeds, the brand will kick-start the next stage of growth by with range expansion & innovation, retaining and developing key wholesale accounts, making strategic hires and penetrating new markets.

Pitch Rated

66%

Overall

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Enertor is a sole manufacturer which uses smart material that cushions the foot when moved slowly, but on impact locks together to absorb and disperse energy, before instantly returning to its flexible state which reduces the risk of injury. The global orthotics market is worth $ 6.5 Billion per annum, of which approximately $ 3.5 Billion is foot orthotics and growing at 7% CAGR per annum. The company is on a mission to help everyone stay injury-free with their shock-absorbing insoles. They have strong endorsements from elite athletes, including Usain Bolt & the British Military. Their shock-absorbing insoles are to be mandated by the British Armed Forces, including the Royal Marines and SAS. With the proceeds, the company will develop its website, further research and development, IP protection and patent filing, marketing and working capital for the business.
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  • £150,320
    pledged
  • 60%
    of goal

    £250,000
    target

    £9,000,000
    pre-money valuation

    2.70%
    equity available

    194
    investors

    £775
    pledge per investor

    07634955
    company number

    16/05/2011
    incorporated 9 years

    Equity Calculator
    Investment
    £
    Equity
    %
    Funding rounds
    21 Feb 20 Crowdcube £150,320 / 60% 76.333333333333%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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