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Status: Active

4 days to go

Miso Tasty is a Japanese inspired food brand that specialises in the production and sale of Miso, a delicacy of Japan. To maintain authenticity, the company sources its key ingredients directly from Japan and has experience of over six years in manufacturing a range of delicacies such as Miso Soups, Miso Pastes, and Meal Kits. Led by an award-winning entrepreneur, author, and creative chef Bonnie Chung, Miso Tasty has established itself into the UK's top two supermarkets -Tesco and Sainsbury's. It's products have been featured in publications such as The Guardian, Daily Mail, and The Sunday Telegraph. Celebrity Chef Jamie Oliver mentioned Miso Tasty on his TV show. The brand has also launched a collaboration menu with Masterchef Winner Tim Anderson's restaurant, NanBan. With the funds received, Miso Tasty will put more efforts into brand awareness within the UK, launch product ranges such as marinades and sauces that delve deeper into Japanese cuisine, recruit more staff and capital resources to further the brand's business.

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Miso Tasty Rating Report

Rated on 01/04/2020

Pitch Rated

71%

overall

Management

77%

Product

69%

Investment

66%

Pitch rating powered by CROWDRATING

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
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Management 77%

Skills 91%
Miso Tasty business is passionately led by the MD of the company who is an award-winning entrepreneur, author and creative chef. She started Miso Tasty with a focus on Miso but is now embracing a greater spectrum of Japanese ingredients to appeal to a broader audience. The sales and marketing roles of the company are covered by other professionals who have skills to develop the brand and increase brand awareness through its digital marketing strategy.

Funding progress



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Pitch Rated

70%

Overall

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CROWD RATING™

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  • £375,413
    pledged
  • 107%
    of goal

    £350,000
    target

    £2,458,163
    pre-money valuation

    12.46%
    equity available

    350
    investors

    £1,073
    pledge per investor

    07887611
    company number

    20/12/2011
    incorporated 8 years

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    Investment
    £
    Equity
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  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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