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Leisure and Tourism

Not In The Guidebooks

Status: Funded

Aug 3rd 2020 - Sep 12th 2020

Not In The Guidebooks (NITG) is a travel agency that believes in making tourism sustainable and enjoyable for travellers and local communities. NITG has raised a £250,000 seed funding to build its platform and connect with local partners. It's contracted agent partners include British Airways, Mid counties Co-Op, Spear Travel, and Intele Travel, amongst others. The company is set up as a global collective, ensuring 10% of its profits go to its local partners. NITG has also acquired and integrated Go Learn To, an experiential holiday provider focusing on immersive learning experiences. The company will use the investment to build a team to create content, secure new partnerships, build consumer brand awareness with a strong social media presence, and develop technology with geolocation and live availability to enliven trip itineraries.

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Not In The Guidebooks Rating Review

Pitch rating powered by CROWDRATING

Rated on 13/08/2020

Pitch Rated

67%

overall

Management

75%

Product

70%

Investment

57%

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    Log in to view target

    £1,904,027
    pre-money valuation

    4.99%
    equity available

    266
    investors

    £485
    pledge per investor

    10554780
    company number

    Active
    company status

    10/01/2017
    incorporated 7 years

    Previous Funding rounds
    29 Mar 24 Seedrs £128,899 / 129% 67.33%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 75%

Skills 91%
The management team of 'Not In The Guidebooks' certainly covers all the major roles that are required to run the business. The Founder/CEO is a skilled professional who is competent in Entrepreneurship, startups, SEO, PPC, Digital Advertising, PR, Social Media Marketing and Brand Development. The CTO's skills include E-commerce, Management, Web Development, Business Analysis, Business Strategy, Program Management, and SQL. The Commercial Director is skilled in Tourism, E-commerce, P&L Management, Strategy Leadership, Supplier Management, Performance improvement, Change management, Business Development, People Management, and Digital Marketing. The Chairman a Leisure and Tourism, Account Management, Marketing Strategy, B2B, Strategic Planning, and Business Development specialist.

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Funding progress

Log in to view funding progress.


Log in to view amount pledged

    Log in to view target

    £1,904,027
    pre-money valuation

    4.99%
    equity available

    266
    investors

    £485
    pledge per investor

    10554780
    company number

    Active
    company status

    10/01/2017
    incorporated 7 years

    Previous Funding rounds
    29 Mar 24 Seedrs £128,899 / 129% 67.33%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph