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Status: Active

May 26th 2020 - Jul 24th 2020

Noveltea is a premium alcoholic tea brand launched in Fenwick in April 2017. The company's products are vegan, gluten-free and low in sugar, and manufactured in minimalistic & up-cyclable lifestyle packaging. Thanks to its low-Alcohol by volume (ABV) portfolio, the brand has sold 350,000 bottles since its launch in 2017. The company experienced more than £100,000 worth of sales in April 2020 despite COVID-19 due to smart e-commerce channel utilisation. In 2020, the size of the global alcoholic drinks market is $1.587 trillion and is forecasted to grow by 3.5% (CAGR) over the next three years. The brand aims to become a major contender in this segment and grow its business. The company use the investment to focus on its core markets in the UK, Germany, and China, and enter the USA by 2020.

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NOVELTEA Rating Review

Pitch rating powered by CROWDRATING

Rated on 04/06/2020

Pitch Rated

56%

Insufficient Data

Management

81%

Product

87%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

Log in to view amount pledged

    Log in to view target

    £6,800,000
    pre-money valuation

    2.16%
    equity available

    978
    investors

    £571
    pledge per investor

    09965916
    company number

    Liquidation
    company status

    22/01/2016
    incorporated 8 years

    £0.95
    share price

    Previous Funding rounds
    20 Apr 24 Crowdcube £558,845 / 373% 56.00%
    20 Apr 24 Crowdcube £302,130 / 201% 41.33%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 81%

Skills 82%
The management team includes skilled professionals with expertise in their functional areas which will help in streamlining the overall operations of the company. The two Co-Founders are leading the team. One of the Co-Founder is an expert in Business Networking, Innovative Networking, Talent Management, Corporate Management, and Entrepreneurship. Their second Co-Founder has skilled in Multi-cultural Communications, Multi-channel Retail, Retail Sales, International Sales, and Business Efficiency. Their Research and Development Director is skilled in Innovation Consulting, Design Thinking, Quantitative Research, Open Innovation and Ethnography. Their Director of Marketing has skills to build the brand and increase brand awareness through his Marketing Communications, Marketing Strategies, Promotional Analysis, Food Marketing, and Advertising Research. The business is also overseen by the Sales Head who is skilled in New Business Development, Leadership Development, Personal Development, Management Development, and Start-ups.

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Funding progress

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More from Catering, Food and Drink

Yolk, also known as In One Basket Limited, is a pioneering company revolutionizing the food and coffee experience for people on the move. They provide high-quality sandwiches, salads, and improved breakfast options without the premium cost, boasting five successful locations in London and three upcoming openings in the second half of 2023
days to go: TBC investment: Withheld

Log in to view amount pledged

    Log in to view target

    £6,800,000
    pre-money valuation

    2.16%
    equity available

    978
    investors

    £571
    pledge per investor

    09965916
    company number

    Liquidation
    company status

    22/01/2016
    incorporated 8 years

    £0.95
    share price

    Previous Funding rounds
    20 Apr 24 Crowdcube £558,845 / 373% 56.00%
    20 Apr 24 Crowdcube £302,130 / 201% 41.33%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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