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Status: Active

Jan 5th 2021 - Feb 4th 2021

Perfino designs natural scent infused artisan jewellery. The company argues that one-third of humans are intolerant to synthetic chemicals and that up to 60% of these chemicals may be absorbed into the bloodstream. Perfino wants to change this scenario and provide fragrance lovers access to natural scents with no skin contact. Perfino pendants come with six super-absorbent lava stones and a bottle of expertly blended natural essential oils. Users need to simply add a drop to a stone, put it in the pendant, and enjoy a wonderful scent all day long. The company aims to disrupt the $310 billion global jewellery/perfume market with its products. Perfino's CEO has featured in the BBC’s CEO Secrets and Radio 4 Business Matters. The company will use the investment to grow its team and product range, boost sales and set up a membership service.

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Perfino Ltd Rating Review

Pitch rating powered by CROWDRATING

Rated on 15/01/2021

Pitch Rated

76%

overall

Management

69%

Product

75%

Investment

85%

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    Log in to view target

    £599,645
    pre-money valuation

    7.69%
    equity available

    165
    investors

    £450
    pledge per investor

    12199067
    company number

    Active
    company status

    10/09/2019
    incorporated 5 years

    £6.00
    share price

    Previous Funding rounds
    29 Mar 24 Crowdcube £74,268 / 149% 76.33%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 69%

Skills 82%
Perfino Ltd was developed by the Founder, who experienced difficulties in finding suitable perfumed jewellery as the world is creating a growing intolerance to the synthetic chemicals commonly used in perfume. Their skilled artisan jewellery designers came up with a design for a natural scent pendant made from 100% solid recycled silver. The Founder is a serial entrepreneur and a corporate finance professional. She set up the University of the West of England graduate incubator in 2017 and supported 84 graduates, who have raised £4.2 million in funds. She was featured in BBC’s CEO Secrets and the World Service and Radio 4 business matters programme. The Founder is supported by a team of four expert advisors who have in-depth knowledge in their respective fields. One of the advisors is a computer-aided (CAD) Jewellery Designer, and his passion is to create, design, and manufacture high-quality, contemporary jewellery. He has extensive expertise in working with overseas manufacturers. Another advisor is passionate about natural oils and is focused on servicing the personal care sector with versatile ingredients that add functionality and marketability to the brand, finished product, and business. The third advisor is passionate about Luxury Goods, Watches, and Jewellery. He is a Pandora jewellery franchise holder for more than 20 stores. The fourth advisor is the Virgin Startup business mentor and an expert in luxury brands and social media marketing. It was noted that the Founder is taking up the responsibilities of the Finance Head in the company.

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days to go: Extended investment: Withheld

Log in to view amount pledged

    Log in to view target

    £599,645
    pre-money valuation

    7.69%
    equity available

    165
    investors

    £450
    pledge per investor

    12199067
    company number

    Active
    company status

    10/09/2019
    incorporated 5 years

    £6.00
    share price

    Previous Funding rounds
    29 Mar 24 Crowdcube £74,268 / 149% 76.33%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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  • The Times
  • The Daily Telegraph