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Manufacturing and Retail

Planks Clothing

Status: Funded

Apr 30th 2021 - May 30th 2021

Planks is a British clothing brand that creates eco-conscious outerwear for skiers. The company is an omni-channel brand that sells Direct-to-Consumer (DTC) via planksclothing.com, through its Val d’Isère store and other retailers. Planks uses 'Bluesign' approved fabrics and incorporates 'REPREVE' recycled yarns into 68% of its products having recycled 1.5 million waste plastic bottles, in the process, so far. The company had a turnover of £1.85 million between May - June 2020. Planks has a growing community of 27,000+ customers that are a part of its Grassroots Tour initiative. Planks's loyalty platform, 'The FUSS', allows the brand's best customers to complete missions, create content and become brand advocates. The company will use the investment to continue international D2C expansion by improving customer experience in target markets via website localisation and digital marketing and sustain Business-to-Business (B2B) growth via digital wholesale accounts and integrated marketplaces.

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Planks Clothing Rating Review

Pitch rating powered by CROWDRATING

Pitch Rated

74%

overall

Management

80%

Product

79%

Investment

64%

Log in to view amount pledged

    Log in to view target

    £3,999,186
    pre-money valuation

    11.11%
    equity available

    440
    investors

    £1,925
    pledge per investor

    07086504
    company number

    Active
    company status

    25/11/2009
    incorporated 15 years

    £0.14
    share price

    Officers

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 80%

Skills 82%
Planks Clothing's management team is described as a combination of leadership, marketing, operations, and finance skills to nurture a global community, bound by shared vibes and hooked on riding and make skiing better for the planet and the people. As per the profiles listed publicly and on LinkedIn, one of the founders/Executive Director is an ex-professional skier. He has spent more than 12 years in Plank Clothing Ltd. Another founder/Executive Director oversees and guide strategy, build management team, operations, and finance. The Head of Product and Design/Creative Director is responsible for designing and producing the outerwear, knitwear, and accessories collections. He works closely with the marketing and sales departments, coordinating the line architecture planning, design, and production. The Global Marketing Manager is a robust marketing professional skilled in advertising, marketing, public relations, marketing strategy, and digital marketing. The Finance Director is a member of the Chartered Accountants (ACA) with robust commercial and financial acumen. He specialises in debt and equity fundraising, acquisitions, disposals, financial control, performance reporting, and risk management. The management team is also supported by two NEDs with expertise in e-commerce and international business.

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Funding progress

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days to go: Extended investment: Withheld

Log in to view amount pledged

    Log in to view target

    £3,999,186
    pre-money valuation

    11.11%
    equity available

    440
    investors

    £1,925
    pledge per investor

    07086504
    company number

    Active
    company status

    25/11/2009
    incorporated 15 years

    £0.14
    share price

    Officers
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph