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Status: Funded

May 26th 2021 - Jun 25th 2021

PLAYin CHOC is an ethical UK manufacturer that makes chocolate and plastic-free toys sustainably. The company asserts that it currently has a range of 19 products that are plastic-free, organic, vegan certified, and free from 14 allergens. It aspires to become a contender in the global chocolate with toy market segment that is worth 4 billion USD per annum. PLAYin CHOC claims that its distributors have access to over 600,000 shops across 30 countries. PLAYin CHOC points out that it is listed with 3 global companies, Sysco, Ocado and Gategroup, and is in early-stage conversations with 'Top 5' supermarkets in the UK. The company has also won 18 multi-national awards and exports its products to 30 countries. It argues that its UK factory has the capacity to produce 33,000 bars in 8 hours. PLAYin CHOC will use the investment to scale its business across different verticals.

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PLAYin CHOC Rating Review

Pitch rating powered by CROWDRATING

Rated on 20/06/2021

Pitch Rated

84%

Gold

Management

87%

Product

84%

Investment

82%

Log in to view amount pledged

    Log in to view target

    £9,874,129
    pre-money valuation

    3.56%
    equity available

    351
    investors

    £1,038
    pledge per investor

    10400317
    company number

    Active
    company status

    29/09/2016
    incorporated 8 years

    £3.30
    share price

    Previous Funding rounds
    23 Apr 24 Crowdcube £364,495 / 146% 84.33%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 87%

Skills 82%
PLAYin CHOC was developed by the Co-founders, who combined their entrepreneurial and commercial specialisation along with the expertise of product development and finance to create an offering for kids. As per the profiles listed publicly and on LinkedIn, the Co-founder/MD is a serial entrepreneur skilled in electro-mechanical and financial services. At PLAYin CHOC, he is responsible for commercial aspects of the business, including managing staff, vendor relationships, and customer relationships. The Co-founder Director has a background in design and marketing and is adept with graphic design, interior design, and art direction. She is responsible for leading the new product development team, including outsourced agencies on design and illustration. The Marketing and PR Manager is skilled in creating a brand through media campaign planning, digital strategy, digital marketing, affiliate marketing, social media marketing, display advertising, and optimisation by utilising the web, mobile, and convergence media. The company has outsourced its financial responsibility to Platt Rushton LLP. In addition, the team is supported by a set of Non-Executive Directors who bring sales, marketing and financial expertise from the chocolate segment of the Food and Beverages sector.

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Funding progress

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days to go: Extended investment: Withheld

Log in to view amount pledged

    Log in to view target

    £9,874,129
    pre-money valuation

    3.56%
    equity available

    351
    investors

    £1,038
    pledge per investor

    10400317
    company number

    Active
    company status

    29/09/2016
    incorporated 8 years

    £3.30
    share price

    Previous Funding rounds
    23 Apr 24 Crowdcube £364,495 / 146% 84.33%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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