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Status: Funded

Reef Knots is a direct-to-consumer menswear brand that was launched in 2013. Inspired by the ocean and summer, the brand has grown its reputation with silk ties and innovative print design but has now ventured into multiple categories, including upcycled ocean plastic swim shorts and knitwear using 50% recycled plastic. Since April 2014, the brand has made sales worth £2 million catering to more than 22,000 orders. Moreover, Reef Knots is now a profitable business with 108% online growth. With the investment, the brand will accelerate online sales through digital marketing channels and invest in a core team to generate further sales in wider demographies. 

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Reef Knots Rating Report

Rated on 25/03/2020

Pitch Rated

64%

overall

Management

63%

Product

62%

Investment

68%

Pitch rating powered by CROWDRATING

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
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Management 63%

Skills 91%
The founder of the company is skilled in equity strategy and portfolio research. He also received a BCSC OPAL Award as a temporary retail winner and an SBS Small Business Award. Reef Knots was ranked 91 in the Top 100 Start-ups in the UK in 2015. The CEO is also taking responsibility as the finance head and the creative director.

Funding progress



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Pitch Rated

66%

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CROWD RATING™

pledged: 104% days to go: 8 investment: £311,460

  • £195,520
    pledged
  • 130%
    of goal
  • Funded
    07 Apr 2020

    £150,000
    target

    £3,500,000
    pre-money valuation

    4.11%
    equity available

    175
    investors

    £1,117
    pledge per investor

    08449705
    company number

    18/03/2013
    incorporated 7 years

    Equity Calculator
    Investment
    £
    Equity
    %
    Funding rounds
    16 Mar 20 Crowdcube £195,520 / 130% 64.333333333333%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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