Ruby Violet (RV) creates ice cream flavours, vegan sorbets and iced delights. It asserts that it has grown from a market stall in 2011, to two parlours and an accompanying vintage van, tricycle and trolley, almost doubling its revenue from 2016 to 2019. RV aims to become a contender in the ice cream industry that is worth £1.4 billion in the UK and £44 billion worldwide. It asserts that 90% of the packaging used by the company is either recyclable or compostable. It has featured in press entities like The Times, The Guardian, Vogue and the BBC, to name a few. RV has also collaborated with noted gin company, Gin Mare, creating gin ice cream and sorbet specific to their infused botanicals. RV's clients include Costa Coffee, Nike, McVitie's, and Moet & Chandon. It will use 75% of the investment for capital expenditure, 15% for marketing activities, and 10% for hiring key personnel.
Ruby Violet Rating Review
Pitch rating powered by CROWDRATING™
Rated on 09/04/2021
Log in to view target
£1,801,389
pre-money valuation
10.00%
equity available
295
investors
£1,211
pledge per investor
07577860
company number
Active
company status
24/03/2011
incorporated 13 years
Previous Funding rounds
| 25 Apr 24 | Seedrs | £357,173 / 179% | 76.33% |
Officers
Julie Kay FISHER
Appointed: 24-03-2011
Julie Kay FISHER
Appointed: 15-01-2003
News
Ruby Violet parlour in King's Cross to sell 99p ice creams - Hampstead Highgate Express
21/07/2023 Hampstead Highgate Express
'We will miss you': Tufnell Park's Ruby Violet ice cream parlour to close - Islington Gazette
14/09/2021 Islington Gazette
City Talk: Ruby Violet on opening up and Chelmsford's LGBTQ+ scene - Chelmsford City Life -
28/06/2021 Chelmsford City Life -
Ruby Violet | Restaurants in King's Cross, London - Time Out London
12/09/2018 Time Out London
London’s top 5 places for ice cream: Oddono's, Lick, La Gelateria, Ruby Violet and Gelupo - Metro.co.uk
23/09/2013 Metro.co.uk
What the ratings mean
RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.
More from Manufacturing and Retail
