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Status: Active

Feb 25th 2021 - Mar 27th 2021

Sugi is an app that aims to show everyday investors how green their investments are and help them build a greener portfolio via its app. The company asserts that there are over 3 million Do-It-Yourself (DIY) investors in the UK, with over £210 billion of investments and 76% of that number want their investments to have a positive impact. Sugi intends to do just that. Its app combines three key trends namely, ESG investing, Open Finance, and carbon tracking to further green investments. The company has raised £210,000 to date. Sugi connects to a user's existing investment platform, be that an ISA, SIPP, or trading account, and enables them to learn how their investments affect the planet and what they can do to leave an eco-positive impression. Sugi has featured in publications like Reuters, The Times, Good with Money, This is Money, and AltFi, to name a few. Sugi will use the investment to further develop its app, expand its team, and implement its growth strategy.

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Sugi Rating Review

Pitch rating powered by CROWDRATING

Rated on 12/03/2021

Pitch Rated

45%

Insufficient Data

Management

75%

Product

59%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

Log in to view amount pledged

    Log in to view target

    £9,507,949
    pre-money valuation

    3.55%
    equity available

    319
    investors

    £1,273
    pledge per investor

    11600426
    company number

    Active
    company status

    02/10/2018
    incorporated 6 years

    £7.69
    share price

    Previous Funding rounds
    21 Apr 24 Crowdcube £406,157 / 116% 44.67%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 75%

Skills 91%
The Founder has assembled a diverse team of professionals having backgrounds in technology, marketing, and finance. The Founder/CEO has previously led some sustainable investment projects holding senior positions of Consultant and Coordinator. His other achievements include a publication on Europe's Carbon Market Reform. The Operations Head is a lawyer, entrepreneur, and green enthusiast proficient in fintech, impact investing, mergers, acquisitions, and international tax policy. The Design Head is an award-winning technical expert who specialises in visual effects, commercials, and animation. The Senior Marketing personnel is a freelance producer, director, and editor who has worked for sustainably inclined projects. The PR Head is an expert in public relations, social media marketing, and corporate branding. The Finance Head appointed by the company is a Doctorate in Economics and also achieved an award for research excellence by the Academy of Social Sciences Australia Medal in 1991.

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Funding progress

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days to go: Stretch investment: Withheld

Log in to view amount pledged

    Log in to view target

    £9,507,949
    pre-money valuation

    3.55%
    equity available

    319
    investors

    £1,273
    pledge per investor

    11600426
    company number

    Active
    company status

    02/10/2018
    incorporated 6 years

    £7.69
    share price

    Previous Funding rounds
    24 Apr 24 Crowdcube £406,157 / 116% 44.67%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph