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Manufacturing and Retail

The Ethical Butcher

Status: Funded

Jul 5th 2021 - Aug 13th 2021

The Ethical Butcher (TEB) is a premium, sustainable and ethical online butcher on a mission to spearhead the craft meat revolution. It has partnered with farmers who practise regenerative agriculture and supplies premium quality meat to the restaurant industry throughout London. TEB claims that its meat is 100% pasture-fed and free from hormones and antibiotics. It has served 10,500 orders to 5,000 customers. TEB generated £789,000 in revenue and £141,000 in profit in 2020. TEB asserts that it has an ‘Excellent’ rating on Trustpilot, featured on news entities such as The Telegraph, The Times, and BBC Good Food, and claims to be the first and only online Pasture-Fed Livestock Association (PFLA) certified butcher in London. The company points out that it has 478,000 website visitors and intends to use the investment to accelerate the growth of its B2C business and scale its meat production.

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The Ethical Butcher Rating Review

Pitch rating powered by CROWDRATING

Rated on 27/07/2021

Pitch Rated

80%

Gold

Management

87%

Product

84%

Investment

70%

Log in to view amount pledged

    Log in to view target

    £4,500,880
    pre-money valuation

    26.14%
    equity available

    1,329
    investors

    £1,198
    pledge per investor

    08972125
    company number

    Active
    company status

    02/04/2014
    incorporated 10 years

    £0.25
    share price

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 87%

Skills 91%
The 'The Ethical Butcher' management team comprises skilled professionals whose published LinkedIn profiles include expertise in management, food and beverage, sales, marketing and finance. They have an experienced team in place that consists of a Founder/CEO, Co-founder/Marketing Director, Chef, and CFO. The Founder/CEO is competent in strategic planning, new business development, project management, food and beverage, and entrepreneurship. He also has prior experience working at the same stage of business growth. The Chef is proficient in hotels, cooking, fine dining, food & beverage industry, hospitality management, event planning and cuisine. The Co-founder/Marketing Director has advertising, commercial photography, art direction, studio photography, image editing and image manipulation skills. The CFO is skilled in start-ups, business planning, venture capital, strategic planning, and new business development.

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Funding progress

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days to go: Extended investment: Withheld

Log in to view amount pledged

    Log in to view target

    £4,500,880
    pre-money valuation

    26.14%
    equity available

    1,329
    investors

    £1,198
    pledge per investor

    08972125
    company number

    Active
    company status

    02/04/2014
    incorporated 10 years

    £0.25
    share price

  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph