Equity Crowdfunding

Aura aims to make the journey towards death an approachable one for users via its portal. It aspires to become a contender in the estimated £73 billion global death services industry. Aura allows users to leave important messages for their loved ones, avail guides and resources on topics related to death and ways to prepare for it, enter safe spaces to get answers to their queries, and access curated end of related services hub via affiliate links. Aura argues that its platform is empowering 80,000+ individuals and their families to deal with death and live fuller lives. It has partnered with companies such as Dead Happy, Pure Cremation, St James’ Place and MND Association to increase its brand presence. Aura has featured on media entities such as BBC, Channel 4, Telegraph, Vice, Mirror and more. It will use the investment to help millions of people deal with death humanely.

Actve is on a mission to build a platform that caters to the new wave of instructors, social media influencers and athletes becoming online content creators. The company aspires to help creators earn an income and build a subscription business. Actve asserts that it caters to a variety of creator needs allowing them to live-stream their workouts, offer guided programs to customers, or use Actve's software to manage their clients. The company aims to become a contender in the digital fitness market that is projected to be worth £21 billion by 2022. It aims to launch its platform in September 2021. Actve will use the investment to develop its platform, hire key staff, build its user base, and work towards becoming an industry champion for fitness creators.