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Equity Crowdfunding Pitches

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A personal fitness app that aims to provide affordable and accessible training on demand. Auro offers classes for specific needs via an audio coach; from increasing stamina, to losing weight. Each class includes a motivational trainer with a dedicated playlist. The company also utilises artificial intelligence to personalise workout programmes for each user and has filed a patent for this technology. Auro’s app has already received more than 10k downloads and is backed by top investors, such as the founders of LoveFilm, Zoopla and Passion Capital. The company is raising funds to scale the business further in the UK and expand into Europe.
days to go: Expired investment: £262,230
Baby Safe has introduced a fully patented concept “The Safe Sleep Seat,” an innovative child car seat. Designed with the child's safety in mind, Baby Safe aims to help reduce and prevent accidents by making it easier and safer for drivers to recline a child car seat wirelessly, ensuring full control of the steering wheel at all times. Baby safe is also the winner of the Baby Products Association Award, 2017. In a survey of 2000 parents, about 95% of them have agreed to invest in Baby Safe. The global nursery market is estimated to be around USD 6.5 billion by 2022. Investors, retailers, suppliers and car manufacturers have shown keen interest in the product.
days to go: Expired investment: £99,470
Bee Good is a British company that specialises in award-winning natural skincare products made using local honey, propolis, and bee wax. Its range of products is certified cruelty-free and they are sold via Amazon across Europe and locally in Waitrose, UK. The company saw 45% of its online buyers returning to buy again. Bee Good is profitable and positioned for growth; its website drives high margin sales year on year which were up 69%+ in Jan 2019. The company is working towards expanding its range and promoting British bees and beekeepers.
days to go: Expired investment: £255,080
BeneTalk is an innovative digital therapeutic solution, providing on-demand support to individuals who stutter and their families, aiming to enhance their quality of life and confidence. Stuttering affects millions globally, and with limited specialized therapy options, BeneTalk addresses accessibility challenges by offering timely assistance, aiming to mitigate the higher risk of low self-esteem and mental health issues faced by individuals who stutter and their families.
days to go: Expired investment: £173,123
Better Universal Grub (BUG) aspires to make edible insects mainstream and asserts that it is a sustainable and delicious superfood. BUG's argues that its recipe kits make it easy to cook tasty insect meals at home. It will initially sell its kits Direct-To-Consumer (DTC) and expand into retail and food services by 2022. The company averaged a 30%+ Month-on-Month (MoM) growth rate of meals that it sold during its beta testing. It aims to become a contender in the estimated £1.1 billion insect protein market across the UK. The company's recipes have been showcased by celebrity Chef Prue Leith. BUG has been featured in media entities like The Guardian, The Grocer and Business Insider. It will use the investment to scale the business and begin getting its tasty grub on dinner tables across the country
days to go: Expired investment: £372,855
Big Sister Swap is a personalized clothing swapping service aiming to make circular fashion more accessible. They seek to address common challenges in accessing sustainable alternatives to fast fashion, leveraging a one-stop-swap process. Customers select a swap option by weight, print a postage label to send unwanted clothes, and fill out a style form to communicate their sizes and preferences. The company's stylists, assisted by bespoke technology, then select clothes to send back, ensuring individualized matches and keeping clothes in circulation. The service is monetized by charging customers for the swap process based on weight, with an emphasis on affordability and accessibility. Big Sister Swap's approach includes automated quality matching to maintain fairness, and they plan to expand through word-of-mouth and social media marketing.
days to go: Expired investment: £174,471
Offering coached performance training through an immersive class experience in a premium boutique gym environment. Binary Fitness are in the process of building a multi-purpose training hall and two spaces for classes that will deliver CrossFit courses, as well as yoga and strength sessions. Binary Fitness currently has 200 members that pay a monthly membership averaging £160 and has YoY net membership growth of 34% up to September 2018. In the past 3 months, the company has achieved sales averaging £30k per month. Revenue is generated via tiered membership subscriptions, personal training, a café and brand merchandise.
days to go: Expired investment: £707,630
Bioepic is an app which enables users to easily and non-invasively measure their health status in just 30 seconds using just a smartphone. The app calculates pulse wave velocity, body temperature, blood pressure, heart rate variability chaos, vascular stiffness and the effectiveness of inhalers. 
days to go: Expired investment: £12,500
BioSure HIV Self Test allows for private testing in a time and place convenient to the user. The test is discreetly delivered in the post and once everything is finished all the testing equipment can be thrown away in the bag provided with the usual rubbish. 
days to go: Expired investment: £495,459
Bird and Blend Tea (BABT) is a British independent tea mixologist. The company claims to offer 100+ blends of tea in a vegan-friendly product range, employs 125+ people and runs a global e-commerce platform attracting 100,000 monthly users. It claims to have achieved a £3.97 million turnover in 2020-2021 despite lockdown closures of its retail stores. BABT asserts that it operates 13 experiential retail stores across the UK since its last crowdfund in 2017. It has also featured in press entities such as The Independent, OK!, Huff Post, The Telegraph, and GQ Magazine. The company states it will use the investment to expedite the growth of its brand with investments in digital innovation, develop its technology stack, strengthen its team, open more multisensory stores, and undertake impactful projects to achieve B Corp status.
days to go: Expired investment: £999,867
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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