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Equity Crowdfunding Pitches

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Whatbook is a book discovery and social network app for readers. Its goal is to become the go-to platform for everything book related and ultimately to get people reading more. The company's app is live on iOS and Android with 8,000+ users growing daily. It saved up to £3,000 by shooting its campaign video at home due to COVID-19 and put that into developing new features for its app. Whatbook aims to become a segment leader in the projected $100 billion book industry and work with publishers and booksellers on the most effective route to success and getting more people reading. The company will use the investment for marketing and platform development.

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days to go: Expired investment: £255,374
Ayoa by OpenGenius is an intelligent digital workspace for remote teams to manage meetings, build plans and action tasks. Launched in June 2019, Ayoa already has over 12,000 paying users and c. 300,000 users who have signed up for the free product. Ayoa is used by many people at reputable organisations such as the BBC, Ernst & Young, and Cambridge University. It has an average customer rating of 4.5 stars from 1,000+ reviews across the Apple App Store, Google Play and Capterra. Moreover, the company's CEO, Chris Griffiths, has been featured in several publications such as the BBC, The Times, Forbes, GQ, and The Telegraph as an expert on topics such as creativity and productivity. With the funds received, the company will further develop its product by releasing newer features such as Smart Meetings, and Intelligent Digital Workspace, smoothening powerful integrations and integrating AI tools into the application.

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days to go: Expired investment: £1,143,029
GeoDB is a decentralised peer-to-peer big data-sharing ecosystem, powered by Blockchain Technology, which rewards you for data generated. Users upload their data to the ecosystem and in exchange get rewarded for the data generated and datasets are purchased by buyers to access the data pool. It aims to solve the existing inefficiencies of the data industry. Till now, the company has launched Data Generator Network and Data Generator App GeoCash. The company has secured partnerships with five big data companies from Europe & Latin America. Their app is available on the google play store. Also, they have over 15,000 social media followers, including Telegram, Wechat, Twitter, Linkedin, and Medium. The proceeds will be spent on team building, marketing and growth of their Token to increase its visibility and presence in more significant and liquid exchanges.

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days to go: Expired investment: £1,527,399
Grow is a British biopharmaceutical company on a mission to unlock the potential of cannabis medicines for patients globally. It claims that it is one of the largest importers of cannabis medicines in the UK and Ireland since its founding in 2017. The company has raised over £9.5 million through several fundraising rounds to allow expansion of operations, supplied medicines to more than 1,200 patients a month as of June 2021, and earned £2.35 million in revenue as of July 20, 2021. The company has also launched its patient app, Calyx, to help patients track their medications and health indicators and signed long term partnerships with some of the world’s leading cannabis companies, including Aurora, Tilray and Columbia Care. The company argues that it has also pioneered the ‘Open Cannabis’ campaign to improve education on cannabis medicines and the means to access them in the UK. It states it will use 40% of the investment on capital expenditure, 30% on hiring new personnel, and 30% as working capital.

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days to go: Expired investment: £3,566,133
Swipii connects users to local brick-and-mortar businesses in their vicinity via its app. It allows users to earn cashback on every transaction done through the app via a debit/credit card and allows local businesses to reach more customers and run their business profitably. Swipii has 26,500 registered users on its platform and has witnessed £440,000 spent at 212 businesses nationwide. The company argues that despite the COVID lockdown, 33% of Swipii users made >1 cashback transaction each month in 2020. It aims to become a contender in the £60 billion global cashback market. Swipii has featured in The Guardian, BBC, and Wired. It won the 2016 UK Digital Experience Awards and its founders were mentioned in Forbes '30 under 30' winners. The company will use the investment to scale up user and business acquisition in new cities across the UK before going global.

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days to go: Expired investment: £921,643
TiPJAR is a global cashless tipping platform that allows users to tip hospitality staff, buskers and hairdressers using 'Open Banking'. The company points out that tipped workers are earning less each year as cash transactions reduce, with Covid-19 having furthered this problem. It claims to have a powerful distribution engine empowering staff to control and share tips fairly and transparently. TiPJAR argues that its portal has been approved by Her Majesty's Revenue and Customs (HMRC) as an alternative to the traditional tronc system. The company asserts that its app is already live in over 1650 venues, with over 100,000 users using the platform. The company aspires to dominate the estimated global tipping market worth a combined $100 billion per year. TiPJAR stresses that it is also the world’s first multi-currency, scalable solution that works in multiple countries. They state they will use the investment received to prepare the business for rapid scale-up growth.

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days to go: Expired investment: £1,346,659
SafeToNet is a cyber-safety company that safeguards children around the world from online threats such as bullying, grooming, abuse and aggression. The company's Artificial Intelligence (AI) system is trained to look for patterns of behaviour that can suggest a child may be at risk. Its smart keyboard detects risks in real-time and steers children away from trouble by filtering harmful outgoing messages before they can be sent and any damage can be done. SafeToNet has sold more than 550,000 licences of its AI-based safeguarding solution in 2020 and is operational in 109 countries. It has featured in The Daily Mail, The Independent, and The Times, to name a few. It has raised £2.52 million to invest in its growth and is offering secondary shares to investors.

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days to go: Expired investment: £183,606
what3words is a company whose mission is to make finding and sharing exact locations a simplified task. It has divided the world into 3m squares and given each square a unique combination of three words. what3words is backed by organisations such as Mercedes-Benz, Intel Capital and Sony Innovation Fund. The company's app provides a precise location to drones, driverless cars and voice-controlled devices, in turn, boosting businesses. Emergency services and NGOs are also using what3words for critical services and saving lives. Till date, the company has received over £50 million of funding and was the 'App of the Day' in 143 countries. The company will use the investment to become a global standard for communicating location.

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days to go: Expired investment: £7,155,716
CrowdToLive is a Financial Conduct Authority (FCA) regulated financial technology company that seeks to revolutionise residential property financing and investment. It claims that 4 out of 10 young homeowners in the UK have had their mortgage applications rejected. CrowdToLive intends to change this by facilitating a circular flow of finance between buy to let investors and the homebuyers. It argues that its platform allows buyers to own their homes without incurring debt and lets investors reap the rewards of the housing market without the hassle of tenant management. The company claims it has built a community of over 7,000 users, submitted over 2,600 properties for a value of circa GBP 600 million, and is a part of accelerator programmes such as Virgin Start-Up Accelerator Programme and Barclays Eagle Lab Accelerator Programme. CrowdToLive intends to use 10% of the investment to support international expansion, 15% towards business development, 40% towards hiring key personnel, 25% towards upgrading its IT infrastructure, and 10% towards marketing.

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days to go: Expired investment: £339,744
Expend helps businesses by simplifying and automating the process of expense management. The company provides optional contactless payment cards, receipt and invoice management, mileage tracking, spending approvals and expense reimbursements through its mobile app and web platform. It aims to become a contender in the global travel and expense management software market that is expected to reach $17.4 billion by 2027. The company argues that 96% of its customers are happy and recommend its services. It has onboarded notable clients such as Amazon, Capitalise, Bumble, and Jimmy's. The company will use 40% of the investment on sales and marketing to further target the Small and Medium Enterprise (SME) and corporate markets, 40% to open up market opportunities via further product enhancements along with partner products, and 20% to expand its services to international users.

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days to go: Expired investment: £926,610
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph