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Equity Crowdfunding Pitches

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Aura aims to make the journey towards death an approachable one for users via its portal. It aspires to become a contender in the estimated £73 billion global death services industry. Aura allows users to leave important messages for their loved ones, avail guides and resources on topics related to death and ways to prepare for it, enter safe spaces to get answers to their queries, and access curated end of related services hub via affiliate links. Aura argues that its platform is empowering 80,000+ individuals and their families to deal with death and live fuller lives. It has partnered with companies such as Dead Happy, Pure Cremation, St James’ Place and MND Association to increase its brand presence. Aura has featured on media entities such as BBC, Channel 4, Telegraph, Vice, Mirror and more. It will use the investment to help millions of people deal with death humanely.

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days to go: Expired investment: £712,226
GivePenny is a digital toolkit for creating charity fundraising events. The company allows charities to create and promote fundraising campaigns via subscription and 'per donation' fees. GivePenny's proprietary platform allows supporters to join one of these campaigns and personalise their fundraising pages via apps like Spotify, Strava, Twitch, YouTube, and Fitbit. GivePenny asserts that the content and data from the aforementioned apps, coupled with its pledge-based payment options, drives donations. GivePenny has hosted 72 virtual events since March 2020 and processed over £700,000 in donations. Its customers include the world's largest research charity, Cancer Research UK. The company is hosted on Microsoft Azure. It has also featured in publications like The Guardian, Sky News, and BBC. The company will use the investment to scale its business and recruit personnel across sales, marketing, and software development portfolios.

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days to go: Expired investment: £118,228
Spotlight Consultations aims to diagnose diseases based on evidence-based questionnaires. The company's Algorithmic Questionnaire (AQ) strives to be a simple 3-5 minute questionnaire, dynamically responsive with each question linked to an actionable care pathway. The company estimates that 10% of global health expenditure per annum is spent on diabetes, which is predicted to rise to $825 billion by 2030. Indirect costs from premature death, disability, and diabetes-related health complications add an additional 35% more to this number. Spotlight intends for its AQ to help reduce expenditure and healthcare burden while improving the quality of care and health outcomes. The company will use the investment to support early revenue generation, team expansion and stimulate Research and Development (R&D) tools to cover more diseases like CVD, IBD, chronic pain, and cancers.

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days to go: Expired investment: £69,682
Moody is a health-tracking application that connects users with customised health, food and fitness advice based on their moods, symptoms and cycles. It endeavours to become a sustainable force for good in women's health. The company argues that women control >80% of household health spend and are 80% more likely than men to use a digital health app. It aims to harness these trends and capitalise on the global remote health care market that is forecast to hit £40 billion by 2025. 'The Moody Month' app featured in publications like Vogue, Grazia and The Guardian. It has witnessed over 136,000 downloads since its Version 1 release in 2019. The app has compiled over 5 million moods to date. The company will use the investment to scale its business globally and reach 1 million subscribers within a four-year time frame.

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days to go: Expired investment: £142,026
Swipii connects users to local brick-and-mortar businesses in their vicinity via its app. It allows users to earn cashback on every transaction done through the app via a debit/credit card and allows local businesses to reach more customers and run their business profitably. Swipii has 26,500 registered users on its platform and has witnessed £440,000 spent at 212 businesses nationwide. The company argues that despite the COVID lockdown, 33% of Swipii users made >1 cashback transaction each month in 2020. It aims to become a contender in the £60 billion global cashback market. Swipii has featured in The Guardian, BBC, and Wired. It won the 2016 UK Digital Experience Awards and its founders were mentioned in Forbes '30 under 30' winners. The company will use the investment to scale up user and business acquisition in new cities across the UK before going global.

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days to go: Expired investment: £921,643
TiPJAR is a global cashless tipping platform that allows users to tip hospitality staff, buskers and hairdressers using 'Open Banking'. The company points out that tipped workers are earning less each year as cash transactions reduce, with Covid-19 having furthered this problem. It claims to have a powerful distribution engine empowering staff to control and share tips fairly and transparently. TiPJAR argues that its portal has been approved by Her Majesty's Revenue and Customs (HMRC) as an alternative to the traditional tronc system. The company asserts that its app is already live in over 1650 venues, with over 100,000 users using the platform. The company aspires to dominate the estimated global tipping market worth a combined $100 billion per year. TiPJAR stresses that it is also the world’s first multi-currency, scalable solution that works in multiple countries. They state they will use the investment received to prepare the business for rapid scale-up growth.

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days to go: Expired investment: £1,346,659
Hussle is one of the UK's top fitness marketplace, providing many flexible fitness opportunities according to your requirement. The company has provided c.2.5M gym visits, raised £12M+ to date, and serviced more than 500k customers. The platform has c.40% of UK gyms and c.3,000 fitness venues. Besides a huge customer base, 10,000 new members are added to the facility each month. It has received a rating of 4.7 stars out of 5 on TrustPilot across 1,500 reviews. So far, Hussle has raised £12M+ from Albion, MMC, Concentric, TechnoGym, and Channel 4. With the proceeds, the company aims at creating a globally trusted fitness brand by enhancing the brand's awareness and by broadening the range of physical activities available on the platform.

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days to go: Expired investment: £1,440,500
The Noo aims to redefine the delivery space by facilitating the delivery of anything, anywhere, anytime from a single application. It argues that between February-April 2020, online food delivery weekly sales skyrocketed by 840% amidst a boom in e-commerce sales. The Noo points out that with every innovation in the name of convenience, people seem to expect more. It intends to deliver just that through its community platform allowing anyone to request anything at a price set by the requestor and finally, facilitate earning by simply owning a smartphone. The company also aspires to create a space where the local high street can compete with today's delivery giants. It will use the investment to enhance and launch its app, fund marketing campaigns, hire key personnel, and make The Noo visible across more cities.

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days to go: Expired investment: £149,388
The Smart Container Company (TSCC) has come out with an Internet of Things (IoT) device, Kegtracker, a first-to-market product that measures volume, location, temperature and motion of each keg in real-time. TSCC claims that the UK has over 2000 breweries with an estimated market worth of approximately £10 billion. It further points out that, unlike single-use cans and bottles, kegs are reusable containers that can last for over 25 years. TSCC asserts that Kegtracker ensures that kegs deliver the beer or other beverages in the freshest condition possible. TSCC points out that its AI-driven platform, BeverEDGE, uses data collected from the device to empower breweries, distributors and retailers alike with actionable insights for a more efficient and sustainable supply chain. The company asserts that it raised £475,000 from nearly 1300 investors in 2020 and secured pilot partners across the globe, notably, Brewdog, the UK's fastest-growing alternative beer brand. TSCC has featured in press entities such as BBC and Lion Cage. TSCC states it will use the investment to purchase Kegtracker inventory to service clients and accelerate its marketing efforts across Europe and North America

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days to go: Expired investment: £659,602
42Genetics is a biotechnology company that endeavours to unlock genomic data for health organisations by providing data-driven solutions for diagnostics and discovery at scale. It argues that 1 in 17 people, or about 3 million people in the UK, will be affected by a rare disease such as different types of cancers, cystic fibrosis and Huntington’s disease. 42Genetics seeks to address this crisis. The company completed a validation project with Cambridge University, hosting and processing 15,000 whole genomes. 42Genetics also claims to reduce the size of a digitised human genome from the current 500 GB to less than 5GB in size making it easier to transfer via cloud and store alongside large population groups. Its work was published in 'Nature' journal along with NIHR and Genomics England in February 2020. The company intends to become a contender in the genomics industry that is projected to grow to $82.6 billion by 2027. 42 Genetics will use the investment to progress precision medicine programs, enable fruitful diagnostics, and boost its research process.

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days to go: Expired investment: £854,001
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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  • The Times
  • The Daily Telegraph