Cadello is a newly produced category-defining unique spirit produced by Distilleria Pisoni, a 150-year-old distillery in Italy. It is growing its distributors over the UK as well as Italy. The company has also partnered with Honest Grapes and other independent marketers and sales teams. Cadello has hired Italian and UK Brand Ambassadors and engaged Pegasus Spirits as UK importer and brand manager. The company will support its continued fast-paced growth by investing into its marketing and sales through tradeshows & tasting events, Brand Ambassadors, PR (editorial and events), social media & advertising, and bartending competitions.
days to go:
Expired
investment:
£275,490
JOHNNY'S is an ethical, vegan, and sex-positive subscription condom brand. The company aims to deliver its products on a subscription basis, following in the footsteps of Direct-To-Consumer (DTC) health disruptors like Harry's and Dollar Shave Club. It aims to become a contender in the global condom market that is set to be worth $15 Billion by 2026 and enter the lubricant and sex toy market later in 2021. The company has also pledged to give a condom to HIV/STI/NHS clinics for each condom sold. It will use the investment for a PR launch, social media advertising, stock purchase, and attract talent to help the business hit its growth targets.
days to go:
Expired
investment:
£182,281
Launched in 2016, London-based Rejuvenation Water is the world’s first Amino Acid enriched spring water manufacturer. The brand provides functionality without compromising on taste and macro health. Founder Kris Ingham came up with 'Rejuvenation Water' as a 'health' drink that offers benefits without artificial sweeteners or excess sugar. Since inception, Rejuvenation Water has supplied both Grocery and Food Service channels. The second range of drinks, the hydration+ canned range, was launched in Spring 2019, and within 6 months became a best seller in Tesco, Sainsbury's, Costco and Ocado. The brand has been featured several times on BBC News, The Sun and Daily Mail. With the investment, the brand will divert resources to launch new products and hire more staff and enhance lthe brand identity.
days to go:
Expired
investment:
£98,940
With support from the founders of Bulldog Skincare, Zoopla and Love Film, VITL's aim is to improve the nation's health by offering vitamin packs that are fully personalised to the customer. VITL uses artificial intelligence to decipher which nutrients a person needs to ensure a healthy lifestyle. Effectively cutting out the cost of a private nutritionist.
days to go:
Expired
investment:
£908,950
niix is a fitness app plugging the gap in the market for women approaching 40. Since its launch in 2018, the company has created a 4+ star rated app with more than 1800 paid subscriptions across 25 countries including the US, Canada, and Australia. It also has an online following of tens of thousands. The global fitness app market is growing fast set to be worth $2 billion by 2023 with a focus on weight loss and body aesthetics for millennial markets. niix sees a huge opportunity in this space to support women who have simply outgrown an approach that want the perfect body and be fit lifelong. With the investment, the company will scale up proven marketing channels to grow community and subscriber bases, making niix the no.1 digital fitness brand for women approaching 40+.
days to go:
Expired
investment:
£153,441
Cleaning Club delivers a wide range of laundry and cleaning products through its online platform directly to businesses and households across the UK. It owns and sells tried and tested high performance, and award-winning brands like Senses, Muvo and Moss & Rowe, all rendering significant value than the current market leaders. It has sold more than 40,000 units of its product in the first month. Moreover, it has 70K+ fans on social media and thousands of Cleaning Club members. With its proceeds, it is going to enhance the platform and increase the flexibility of the subscription model.
days to go:
Expired
investment:
£81,920
The GP Service is a web and application-based platform that provides private consultations for patients across the UK. The aim is to provide a safe and easy journey for individuals who are looking for private medical treatment at their convenience and at an affordable cost. They have established a connection with over 1600 pharmacies across the UK. They have an excellent 5-star trust pilot rating and also are 1st Private Online Provider which has access to NHS Medical Records. With the proceeds, the company will scale the enterprise offering, increase brand awareness and also launch additional revenue opportunities.
days to go:
Expired
investment:
£907,540
White Peak Distillery (WPD) is a whisky distillery that aims to change the way whisky is made and create authentic flavours. It has so far invested £1.4 million in tried and tested plant equipment producing 400,000 bottles of maturing whisky. The company aims to become a contender in the $60 billion global premium whisky market. WPD has received 'Gold Awards' from The Wizards of Whisky World Whisky Awards. It has come out with programs to monetise its maturing whisky including its Cask Sales program, Temperance Club membership and its Prologue 2.1 release 2-year aged single malt spirit, that has been received with positive feedback. WPD has also been awarded visitor business in The Peak District, which receives 13 million+ visitors per annum, boosting its Direct-to-Consumer (D2C) model. It will use the investment to grow its business across different verticals.
days to go:
Expired
investment:
£1,301,320
A women's clothing brand with wearers including Beyoncé, Angelina Jolie and Sarah Jessica Parker. The Baukjen Group is comprised of two brands; Baukjen, for timeless designs and Isabella Oliver, filling the gap in the maternity market. The company has experienced gross sales of more than £18m in the last financial year, with a net revenue of £10.7m and a positive EBITDA. Over the last two years, net sales have increased on average by 26%.
90% of their product range is manufactured in Europe and each order is shipped from their distribution centre in the UK to more than 172 countries. Stockists include Next Label in the UK and Nordstrom in the US. Investments will be used to increase the Baukjen's brand presence through physical retailers via concessions and pop-ups.
days to go:
Expired
investment:
£486,800
Swing has pioneered an IoT-connected micro-gym, the Swing Box, equipped with integrated free weights suitable for outdoor use. This innovative gym solution includes adjustable backrests and various dumbbells and kettlebells, catering to users of all fitness levels. Users can conveniently locate, reserve, and unlock the Swing Box using any smartphone, aiming to combat physical inactivity, which contributes to a significant number of deaths and costs the UK £7.4 billion annually. Swing's solution addresses the barriers of affordability, accessibility, and time in exercise by providing on-demand, free-access outdoor micro-gyms in communal parks and green spaces. With over 90% of UK residents within a 10-minute walk of public parks and only 32% meeting NHS guidelines for muscle-strength activity, Swing aims to lease these boxes to grant public access with leaseholders paying an annual fee of £2500 per box, covering maintenance and operations.
days to go:
Expired
investment:
£287,590
