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Status: Extended

Nov 18th 2020 - Dec 22nd 2020

ByRuby is a food delivery company. It sources produce from local ethical suppliers, prepares meals in small batches using the raw produce, freezes the meal to preserve the taste, and delivers it nationwide. ByRuby argues that the UK ready meal sales market is worth £12 billion in 2020. The company witnessed sales up to 200% online in March 2020. ByRuby asserts that it uses only British free-range or organic meat & sustainably sourced fish from British waters. The company won the 2018 Women's Health Food Award. Its products are stocked in 26 retail stores. ByRuby has been mentioned by publications such as Daily Mail, Daily Telegraph, and Metro. It will use 50% of the investment for marketing, 26% to grow its kitchen team, 17% to upgrade its kitchen and 7% for new product development.

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ByRuby Rating Review

Rated on 08/12/2020

Pitch Rated

54%

Insufficient Data

Management

87%

Product

74%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

Pitch rating powered by CROWDRATING

  • £288,243
    pledged
  • 230%
    of goal

    £125,000
    target

    £1,673,628
    pre-money valuation

    6.95%
    equity available

    191
    investors

    £1,509
    pledge per investor

    10767605
    company number

    Active
    company status

    12/05/2017
    incorporated 4 years

    Previous Funding rounds
    18 Nov 20 Seedrs £288,243 / 231% 53.67%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
Click here for more information on our ratings
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Management 87%

Skills 82%
ByRuby has an accomplished management team with expertise in the food and beverages industry, FMCG, and business development. The management team consists of an experienced CEO, COO, Sales Director, two Non-Exec Director and a Marketing Consultant. The founder/CEO of the company has been leading ByRuby for approximately three years while being responsible for the company's finances. She has also previously worked at the same stage of business growth across the food industry and is competent in food preparation, business development, frozen food, and sales and marketing. The founder/COO is a professional cook who specialises in food preparation, project management, start-up ventures and entrepreneurship. The Sale Director is a marketing professional who has expertise in inventory management, sales management, social media marketing, and customer relations. The Non-Executive Director has a proven track record of sales and profit growth in the food and drinks retail and hospitality working with independent food producers to develop their business with a clear focus on returns.

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Funding progress



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pledged: 316% days to go: 3 investment: £316,488

  • £288,243
    pledged
  • 230%
    of goal

    £125,000
    target

    £1,673,628
    pre-money valuation

    6.95%
    equity available

    191
    investors

    £1,509
    pledge per investor

    10767605
    company number

    Active
    company status

    12/05/2017
    incorporated 4 years

    Previous Funding rounds
    18 Nov 20 Seedrs £288,243 / 231% 53.67%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph