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Status: Extended

Nov 20th 2020 - Dec 30th 2020

Skinny Tonic (ST) aims to change the traditional soft drink market by creating 100% natural, zero-sugar, zero-calorie soft drinks. The company raised £1.8 million in its first Seedrs raise in January 2020. It also raised £1.75 million in conjunction with the UK Future Fund and received the Food Matters Award for 'New drink product of the year'. ST also launched four flavours into 27 Booths stores in June 2020. It will use the investment to pioneer New Product Development (NPD), achieve British Retail Consortium (BRC) accreditation, continue to invest in staff training and recruitment, launch its fully automated canning and bottling facility, and grow the business across different verticals.

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Skinny Tonic Rating Review

Rated on 30/11/2020

Pitch Rated

87%

Gold

Management

87%

Product

90%

Investment

83%

Pitch rating powered by CROWDRATING

  • £2,433,839
    pledged
  • 243%
    of goal

    £1,000,003
    target

    £12,000,346
    pre-money valuation

    7.69%
    equity available

    1,418
    investors

    £1,716
    pledge per investor

    10843995
    company number

    Active
    company status

    30/06/2017
    incorporated 4 years

    Previous Funding rounds
    20 Nov 20 Seedrs £2,433,839 / 243% 86.67%
    23 Dec 19 Seedrs £1,783,994 / inf% 75.00%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
Click here for more information on our ratings
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Management 87%

Skills 82%
Skinny Tonic has an accomplished management team with expertise in the food and beverages industry, FMCG, business development and wealth management. The management team consists of experienced CEO, Operations Head, Commercial Director and an Executive Chairman along with other senior members handling other verticals like e-commerce, creatives, and customer service. They have been recognised as the winner of the Best New Brand/Business award by the World Beverage Innovation Awards 2020. The Founder/CEO of the company has been leading Skinny Tonic for more than 5 years while being responsible for the development of new products along with Synergy Flavours. Having been diagnosed with Type 1 diabetes at age 23 and an inclination towards Gin and Tonic, he pursued to invent a low sugar, low-calorie drink and hence created Skinny Tonic. He is a serial entrepreneur and has witnessed successful exits previously. The Co-founder/COO is a finance professional who also overlooks the company’s financials. He specialises in financial markets, asset management, equities and electronic trading, small-cap stocks, leveraged trading and holds a strong network of contacts. The Commercial Director is an experienced sales and marketing professional specialising in both national and international sales, trade marketing, B2B, and retail. The management team also benefits from the oversight provided by the recently appointed Chairperson, who brings a wealth of financial services’ expertise in securities and trading.

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  • £2,433,839
    pledged
  • 243%
    of goal

    £1,000,003
    target

    £12,000,346
    pre-money valuation

    7.69%
    equity available

    1,418
    investors

    £1,716
    pledge per investor

    10843995
    company number

    Active
    company status

    30/06/2017
    incorporated 4 years

    Previous Funding rounds
    20 Nov 20 Seedrs £2,433,839 / 243% 86.67%
    23 Dec 19 Seedrs £1,783,994 / inf% 75.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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