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Status: Active

Mar 29th 2021 - May 8th 2021

Stretch

The Cookaway is a Direct-to-Consumer (DTC) company that makes and sells recipe boxes to users to enable them to make delicious food from the comfort of their homes. Users receive all the ingredients, including premium oils, along with complete recipe cards made by the company's expert chefs. The Cookaway has garnered over 500 verified reviews on TrustPilot with an 'Excellent' rating and onboarded 10 chefs including 5 MasterChefs and a 2-Michelin starred chef. It has featured in publications such as The Independent, Forbes, The Week, and The Daily Mail. The company was the 'Chosen Food Partner' for The Lord Mayor's Big Curry Lunch 2021. The Cookaway will use 25% of the investment to hire talent, 20% to boost brand visibility via content generation, 15% to make its technology platform more intuitive, 15% to launch new chefs and cuisines, 5% to improve its sustainability credentials, 5% to develop its app with more features, 10% towards automation, and 5% to launch a membership program.

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The Cookaway Rating Review

Pitch rating powered by CROWDRATING

Rated on 27/04/2021

Pitch Rated

47%

Insufficient Data

Management

77%

Product

65%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

  • £780,106
    pledged
  • 111%
    of goal

    £700,003
    target

    £5,476,158
    pre-money valuation

    11.33%
    equity available

    245
    investors

    £3,184
    pledge per investor

    11570053
    company number

    Active
    company status

    14/09/2018
    incorporated 3 years

    Previous Funding rounds
    29 Mar 21 Seedrs £780,106 / 111% 47.33%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 77%

Skills 64%
The Cookaway Ltd management team comprises skilled professionals who published LinkedIn profiles include expertise in management, food, sales, and marketing. They have an experienced team in place that consists of a Founder/CEO, Founder/Product Head, Head of Partnerships and BD. The Founder/CEO is proficient in Strategic Planning, Operations Management, Program Management, Business Analysis, Private Equity and Accounting. He also has prior experience working at the same stage of business growth. The Founder/Product Head is competent in food preparation, culinary skills, and product development. The Head of Partnerships and BD is skilled in project management, business planning, business strategy, business development and start-ups. It was of note that as of yet, there is no dedicated finance head in the team at this stage of fundraising.

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Funding progress



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The Five Points Brewing Company (TFPBC) is one of London's best-known craft breweries that brews modern, flavourful, craft beer, The company asserts that its beers are stocked nationwide in pubs and across major chains like Waitrose, Tesco and Nando's. TFPBC claims that it has grown from £173,000 worth of sales in 2013 to £4.8 million in 2019. The company's first pub, The Pembury Tavern, has been graced with awards and recommendations from multiple entities. TFPBC argues that it has developed its e-commerce site in the wake of COVID-19 achieving online sales of over £300,000 from selling three million pints in draught, bottle and can form since March 2020. It also won the Champion Beer Of London 2019 Award. The company will use the investment to open its new on-site taproom with a large outdoor area for beer sales direct to the public, build a new flagship brewery site in Hackney, drive new sources of revenue whilst reducing costs, and maintain its commitment to East London
pledged: 176% days to go: 5 investment: £619,278

  • £780,106
    pledged
  • 111%
    of goal

    £700,003
    target

    £5,476,158
    pre-money valuation

    11.33%
    equity available

    245
    investors

    £3,184
    pledge per investor

    11570053
    company number

    Active
    company status

    14/09/2018
    incorporated 3 years

    Previous Funding rounds
    29 Mar 21 Seedrs £780,106 / 111% 47.33%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph