Percuro is a low carbon, next-generation pet food that is ethically farmed and formulated using insect proteins. The company argues that its pet food has a low carbon pawprint whilst being hypoallergenic and nutritious with low inflammation properties. Percuro has launched its Direct-To-Consumer (DTC) site in the UK and Germany with a roll-out plan that includes covering additional EU markets later in 2021, raised a £340,000 seed investment in the previous 10 months, and signed product listing agreements with key retailers in the UK and Singapore. The company will use 40% of the investment for brand building through digital marketing, 30% for retailer brand-building investments, 20% towards launching treats and its plant dog range, and 10% towards new market expansion into Asia.
days to go:
Expired
investment:
£618,596
Feed is a platform that automates digital advertising for musicians and creators by enabling them to grow an audience and build their businesses. The creator needs to connect their social media accounts to the Feed portal and set a budget. The portal will then create ads that reach new people and convert engaged audiences into loyal fans over time. The company asserts that existing ad generation platforms are too complex, time-consuming and expensive for creators. Feed argues that its portal caters to a variety of budgets, requires no marketing knowledge and takes minutes to get started. The beta platform is integrated with Facebook's & Instagram's ad network and has 500 creators on board. The company will use the investment to launch the paid version of Feed in Q4 2020.
days to go:
Expired
investment:
£146,117
Ember Snacks (ES) is a sustainable meat snack brand that aims to end factory farming in the meat industry. It works directly with farmers committed to using high welfare and regenerative practices to improve soil health and encourage wildlife on their farms. Since its launch in 2017, ES's products have been stocked in over 2,000 distribution points across the UK, including Sainsbury’s and Waitrose. It also argues that it is the most reviewed meat snack brand on Amazon across the UK and Europe, with nearly 4,000 reviews. The company asserts that its products are stocked in 200 Stonegate pubs, supported by field activation. It earned over £1.75 million in sales in 2020, won a medal at the Charcuterie Live Awards 2021, and received over 35 pieces of press coverage in 2021. ES states it will use the investment to discourage factory farming, build its team, grow distribution channels in major UK supermarkets, launch a campaign to highlight factory farming practices, reach out to new customers, and launch new products.
days to go:
Expired
investment:
£1,420,578
YurOn is a video platform that cultivates authentic interaction between prominent personalities and their fans. The portal allows people from different walks of life–drag queens, mountaineers, activists–thirty seconds to ignite a conversation, start an Ask Me Anything or co-create a skit. YurOn shuns away filters, anonymous commenting, vanity metrics or validation-driven algorithms and endeavours to bring to the public an unadulterated conversation between stars and their fans. The portal soft-launched in Q2 of 2020 and has seen over 5000 downloads, 2000 active users, and 32% of users retaining over a month. The company will use 80% of the investment to grow its tech team and cloud infrastructure, and 20% towards marketing and partnerships to accelerate growth.
days to go:
Expired
investment:
£222,110
PopUp Painting (PUP) is an art company that aims to be the leader in organising experiential social painting events in the UK. The company endeavours to bring art out of the classroom and gallery into the places people meet on an everyday basis, thereby, unleashing creativity. PUP has hosted over 45,000 guests to date. Total revenues to date are £1.1 million. In the last financial year, the company generated revenues of £373,000. The COVID-19 pandemic in March led to PUP launching its online art sessions which was met with positive feedback. The company resumed hosting in-person COVID-secure events from July 2020 onwards. PUP is seeking £175,000 at a pre-money valuation of £1.3 million to launch its own Central London experiential events space and to expand its current services to reach a new product market.
days to go:
Expired
investment:
Withheld
BabyChum is a bespoke marketplace for independent family, baby & parent-related gifts. It aims to be a significant contender in the estimated £10 billion UK baby market. The company has onboarded 300 vendors and witnessed over 70,000 unique visitors in 6 months since launching in April 2020. It has also secured several partnerships with notable entities like Vodafone and Craft Gin Club. BabyChum has received press coverage in publications like OK! and Mother & Baby magazine. It has a combined social following of over 10,000 across Instagram & TikTok. The company will use the investment towards digital marketing to boost sales and update its marketplace software to enhance both supply and consumer experiences.
days to go:
Expired
investment:
£68,545
Lime Global is a UK-based company dedicated to becoming the most customer-focused provider of health cover. Lime argues that conventional health insurance is too expensive and overly complicated. It intends to make health insurance affordable allowing customers to buy the top-ups they want without consulting advisers or filling long questionnaires. Lime Global claims to provide customers with a cancer cover providing a lump sum and support following diagnosis, access to 'Rapid Diagnostics' to avail private diagnostic tests, and an online platform where customers and employers can book and pay for clinical services. Lime Global aspires to become a contender in the UK private healthcare market set to grow more than £8 billion. The company points out that it has secured 5 star Trustpilot reviews over the last year with zero complaints to date. They intend to use the investment to support their expansion into Small and Medium Enterprises (SMEs), mental health modules and e-pharmacies, scale customer acquisition, and support the next stage of its growth in late 2021 and early 2022.
days to go:
Expired
investment:
£474,838
SeedStream is a digital content platform that uses Artificial Intelligence (AI) to combine articles, videos and podcasts into personalised feeds based on user interests. The company has built a prototype focussing on Formula 1 motorsport that aggregates free-to-access news articles and YouTube videos alongside social media posts from the drivers and teams to cover stories from every angle. SeedStream aims to be a disruptor in the 580 million subscription services market. The company will use the investment to develop its prototype into a complete platform, produce original content based on trending topics, and accelerate into different markets.
days to go:
Expired
investment:
£40,843
With support from the founders of Bulldog Skincare, Zoopla and Love Film, VITL's aim is to improve the nation's health by offering vitamin packs that are fully personalised to the customer. VITL uses artificial intelligence to decipher which nutrients a person needs to ensure a healthy lifestyle. Effectively cutting out the cost of a private nutritionist.
days to go:
Expired
investment:
£908,950
Pawprint is a behavioural change platform that is on a mission to fight climate change. The platform allows people to measure, understand and reduce their carbon footprint, and fight ‘climate change’ by giving people bite-sized chunks to focus on. It aims to be the middleman, helping brands reach and understand their audience by offering these brands personalised challenges to help their reduce carbon footprint. The market for behavioural change platforms is slowly gaining solid traction with established brands such as Fitbit, Strava, and Calm. Pawprint aims to capitalise on this collective concern and deliver services that help mitigate those concerns.
days to go:
Expired
investment:
£352,440
