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Equity Crowdfunding Pitches

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MyCustomerLens uses artificial intelligence to connect and summarise customer feedback garnered from multiple sources such as surveys, online reviews, interviews on its real-time feedback aggregation platform. MyCustomerLens argues survey providers, research agencies, and online reviews collect disconnected data. It further points out that their cumulative outputs get stuck in silos and are rarely updated, which firms find cumbersome and time-consuming. MyCustomerLens claims that its portal provides actionable insights firms need to protect and grow their revenues in the wake of remote working and digital transformations brought forth by Covid-19. MyCustomerLens aspires to dominate the estimated $23 billion Customer Experience Management (CEM) market by 2027. It asserts that its targeted businesses are the UK's 26,000 legal, accounting and consulting firms, with banking and healthcare firms in the pipeline. MyCustomerLens states they will use the investment to expand their core team and enable investments in marketing and partnerships that will accelerate its growth.
days to go: Expired investment: Withheld
Network Gaming, with backing from Betfair's founder, is an inventive betting innovation company. They develop unique, responsible sports prediction products, supported by a team experienced in industry giants like FanDuel and Betfair. Their offerings help media and betting firms stand out, driving customer acquisition, while prioritizing responsible gaming and dynamic engagement.
days to go: Expired investment: £250,000
On NightZookeeper.com, children create their magical animals that come to life (e.g. Tamagotchis), which teachers then use to deliver interactive lesson content. The children’s work is then sent to a teacher dashboard and automatically assessed. As well as building brand awareness and reach, the website has generated £100,000 in recurring annual subscriptions during the past 12 months.
days to go: Expired investment: £585,368
Novai is a UK biotechnology company, developing and commercialising transformational technology in ophthalmology. The company's initial focus is on ophthalmic disorders such as glaucoma and AMD (Age-related Macular Degeneration). Novai argues that current clinical endpoints lack early disease biomarkers to objectively detect and measure cell health and response to treatment in the retina. Novai asserts that its proprietary biological marker, DARC (Detection of Apoptosis in Retinal Cells), combined with its bespoke and patented Artificial Intelligence (AI) aided algorithm, allows, for the first time in vivo, identification of cellular-level disease activity in the retina. Novai stresses that DARC can also predict disease progression, allowing for enrichment of clinical trial cohorts. The company anticipates an exit via licensing of its biomarker business to a Contract Research Organisation (CRO), an Initial Public Offering (IPO) following a successful phase 3 trial of the diagnostic platform, or trade sale to a strategic pharmaceutical company.
days to go: Expired investment: £1,314,967
OPTIFarm is the world’s only real-time, remote, 24/7 optimisation service for livestock farms. The company argues that current livestock production facilities lack a systematic way of monitoring production, animal welfare or staff training needs on a continuous basis. It stresses that its model combines the knowledge of trained experts with raw data gathered from livestock consisting of metrics like feed consumption, feed availability, water, temperature, humidity, and air pressure. The company combines the aforementioned data with advanced software and data analytics offering livestock businesses 24/7 monitoring providing full status reports every 90 minutes. OPTIFarm asserts that this enables farms to optimise feed, water and climate to provide the best conditions for their livestock. OPTIFarm’s service is currently generating c. £25,000 per month in recurring revenues from poultry clients in 14 countries across the globe. The company stated it will use the investment received to prepare the business for rapid scale-up growth over the next five years.
days to go: Expired investment: Withheld
Orbitil have created a fun and easy project management program for comparing analytics and business intelligence. They provide a large variety of tools to help business leaders make better tactical decisions based on confirmed data. 
days to go: Expired investment: £133,414
Ordoo believes that in 3 years everyone will order food and drink via digital channels. They’re determined to transform the way we order by creating exceptional mobile ordering experiences. As a result, Ordoo has built a mobile ordering app that saves busy people time ordering food and drink. Ordoo plans to lead the transformation to digital ordering and help our partner venues increase their profitable sales. Their mobile ordering platform has proven to increase customer frequency by 3x/month, average spend by 13% and encourage word of mouth referrals. Since launching in January 2016, they’ve processed 35k+ orders, signed up 19k+ users and partnered with 75+ venues in 3 cities.
days to go: Expired investment: £50,000
Pinga is an on-demand local delivery service designed for communities to directly help each other via an app. A 'Tasker' is a person who requires something and a 'Runner' is able to acquire it. Goods and delivery fees can easily and quickly be negotiated through the app with delivery times typically being around 15 minutes, far cheaper and quicker than competitors such as Amazon Prime.
days to go: Expired investment: £135,001
Pomelo Pay develops mobile applications for merchants, offering them a way to accept payments from twenty-five different payment methods. Currently, it operates in 4 countries and has helped over 8,000 merchants accept payments without the requirement for expensive specialist hardware. Its vision is to make cashless payments available to all businesses and provide cost-effective, frictionless financial services. It also white-labels its product to banks and PSPs (outside of Europe) which gives it a chance to scale up at an international level. It has successfully launched in three countries in Asia and has signed up over 100 merchants since March 2019. Now, with the proceeds, it is focusing on relaunching in the UK and growing its merchant base.
days to go: Expired investment: £500,000
Enabling mobile network operators to improve their energy efficiencies whilst reducing their costs and environmental pollution. PowerX has created an AI platform with the aim of helping mobile networks reduce the level of emissions produced from their operations. The platform, dubbed Thalesto™, has been developed on IBM Cloud™ and utilises their IBM Watson™ technology. As a result, IBM® is now the sales channel for the platform and PowerX is currently in discussion with Ericsson as a potential future partner. The company has predicted their solution will cost operators £23 per mobile tower, but will result in £115 saved per tower.
days to go: Expired investment: £755,001
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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