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Equity Crowdfunding Pitches

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Effie is a machine designed to automatically iron your clothes at home. The prototype of the machine was created to automatically iron the shirt regardless of its size, colour, or cut. This technology is patent-pending that underpins this process. There are over 350,000 registrations from customers who are willing to buy the product. The product has been covered by many reputed media platforms like Evening Standard, House Beautiful, UNILAD and many more. With the investment proceeds, the company will take its patent-pending technology and further develop it into a fully-completed prototype which is fully user-tested.

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days to go: Expired investment: £1,021,600
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days to go: Expired investment: £472,570
UnderPinned gives freelancers a single, dedicated platform to learn how to build a successful business, find clients, manage their work, and help them get paid on time. The company aspires to build a connection with users that ensures everyone thrives through its accelerator programme, community, and content. UnderPinned asserts that its accelerator programme allows it to achieve day one unit profitability before converting users to subscribers. It claims to have made £12,772 in revenue with £8,000 spent on marketing in its first month of programme sales in January 2021. The company argues that COVID-19 has accelerated freelancing, moving away from traditional employment. UnderPinned has a community of over 20,000 subscribers and growing. It says itvwill use the investment to scale its team, marketing and product development as it focuses on expanding in the US and EU markets.

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days to go: Expired investment: £629,086
Agua de Madre is craft-brewed water kefir aimed at the evergrowing no- and low- alcohol UK market. It aims to be an ethical brand that makes a delicious drink with live bacteria up to 250 billion live cultures per 100ml. The naturally low-alcohol fizzy water kefir is sold in deli's, restaurants, bars, and other food stores in London. Agua de Madre has also attracted media interest from major publications including Metro, Vogue, and Wallpaper. Furthermore, the company is planning to maximise its production potential, hire a specialist sales agency Windfall, expand to sell further in southwest London, and ramp up marketing with its PR Agency, Visible.

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days to go: Expired investment: £250,990
The Cauldron is a technology-led entertainment studio that aims to deliver immersive experiences to its guests by combining technology with food and drink. Upon entering the company's venues, guests are given a magic wand, which acts as a control device for their visit. It helps them pour pints, activate lights and locks, explore science experiments, and stir cocktails. The device is also programmed to act as an open bar tab to track user spending. The Cauldron has served 1 million potions till date and welcomed 260,000+ guests. It has also inked ticket and product selling partnerships with entities like TimeOut, Airbnb Experiences, Secret London, Virgin Experience Days, and others. The company has featured on publications like Thrillist, NBC, Forbes, and Edinburgh News. The Cauldron will use 70% of the investment to open a central-London Cauldron flagship and provide additions to Wands & Wizard Exploratorium, 20% to finish the build for three new pop-up venues to open in markets across the US and Europe, and 10% to pay staff salaries.

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days to go: Expired investment: £304,690
Groubook is a social bookings platform that allows a group of users to pre-book nights out on its platform, letting themselves avail of discounts and earn rewards. The company claims that its focus groups are millennials who go out twice a week and spend £6589 a year, and students who avail of discounts, coupons and rewards on expenses. The company stresses that it offers its partners a non-contract service with no upfront fees. The company further points out that it sold 178 tickets for a local Nottingham bar event during the COVID pandemic, earning its partners £890 in pre-booking revenue. Groubook has featured in press entities such as Real Business, BBC, Venue Insight, and Sage amongst others. It has also partnered with 330+ venues nationally, including Olivias, Las Iguanas, Bella Italia, Revolution, and Bedlam paintball, to name a few. The company states it will use 65% of the investment towards hiring personnel, 22.9% towards promoting marketing campaigns, 7% towards overseeing location expenses, and 5.1% towards managing administrative expenses.

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days to go: Expired investment: £81,660
Meeow is a company that seeks to offer unlimited, on-demand business networking. It argues that Covid-19 has changed the idea of networking with an increasing demand for in-person online networking solutions. Meeow aims to capture this sentient through its app. The company's AI-driven proprietary platform brings four people together for 1 hour in an interactive video session through a combination of random selection and machine learning. Meeow's ongoing BETA saw more than 420 Meeowists using its service. The company will use the investment for marketing its service network, further develop its platform, and expand its early adopter community to a minimum of 10,000 users by the end of 2021.

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days to go: Expired investment: £125,235
FETCH states that is a fully developed in-venue food and drinks order and pay solution built by POS8. The app allows customers to view a menu, order food and drink and pay securely, in a matter of seconds from their smartphones. POS8 claims that Fetch's 'Intelligent Ordering System' sends orders to a venue staff’s devices according to who has the fewest orders waiting. FETCH has helped 109 venues go live and processed 26,000 transactions from 87,000 registered users earning a platform flowthrough of £265,000 in March 2021. It has partnered with multiple Point of Sale (PoS) and payment systems including, Zonal, Oracle, Stripe, Square, and Adyen, to create an end-to-end solution, easy for venues to adopt. FETCH aspires to take a healthy share of the £98 billion food and drinks market. It says it will use 60% of the investment towards sales and marketing, 20% towards operations and 20% towards product development.

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days to go: Expired investment: £2,011,196
Immersionn™ is a Virtual Reality discovery engine for immersive content. This engine works with fast speeds and low latency providing 5G networks that are the perfect go-to-market vehicle for Immersionn. This platform is accessible via smartphones, virtual reality headsets and laptops. Immersionn has the potential to work globally with 5G Telco operators and other vertical markets (e.g Transport, Mobile OEMs) that benefit from proposing Immersionn’s offering to its customers. Immersionn’s founder is a member of the UK5G Creative Industries working group, supporting the acceleration of the immersive sector adoption of 5G.

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days to go: Expired investment: £110,300
NGX is the world’s first genetically personalised nutrition shake designed to bring nutrition to everyday athletes. The company has ongoing discussions to form partners with U.A.E and U.S to expand. NGX's nutritionist approved formula is a less than average vegan-friendly, environmentally responsible, allergen-free, naturally sourced, and macro trends within the millennial and Z generations. With the proceeds, the company aims to create a range of products from personalised meal plans, and protein bars to enhance its position as the go-to personalised nutrition brand.

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days to go: Expired investment: £207,860
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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