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Equity Crowdfunding Pitches

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UnderPinned gives freelancers a single, dedicated platform to learn how to build a successful business, find clients, manage their work, and help them get paid on time. The company aspires to build a connection with users that ensures everyone thrives through its accelerator programme, community, and content. UnderPinned asserts that its accelerator programme allows it to achieve day one unit profitability before converting users to subscribers. It claims to have made £12,772 in revenue with £8,000 spent on marketing in its first month of programme sales in January 2021. The company argues that COVID-19 has accelerated freelancing, moving away from traditional employment. UnderPinned has a community of over 20,000 subscribers and growing. It says itvwill use the investment to scale its team, marketing and product development as it focuses on expanding in the US and EU markets.

Pitch Rated

51%

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days to go: Expired investment: £629,086
ClickMechanic offers car repairs, servicing, Ministry of Transport tests (MOTt), diagnostics and pre-purchase inspections through its nationwide marketplace of vetted mechanics. The company cites research group Mintel's data stating that 50% of drivers got ripped off by car service centres. ClickMechanic wants to change this and become a leading contender in the £23 billion UK automotive servicing industry. The company takes a 20% commission on every completed booking and has secured a Net Promoter Score (NPS) of 85+ for its services. Their exit strategy is via an Initial Public Offering (IPO) or trade sale.

Pitch Rated

86%

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days to go: Expired investment: £100,000
Aloha is a barrier-free WiFi hotspot and data-sharing platform. The company estimates that 3.5 billion smartphone users worldwide pay to access the web with many unable to access the internet daily due to technical or financial constraints. Conversely, 67% of smartphone users do not consume all of their mobile phone data available to them each month. Aloha aims to change this scenario. It enables users to get paid for sharing unused data and be rewarded with 'Aloha Tokens' that can be exchanged for cash, bitcoins and exclusive offers from Aloha's partner companies. Business users and advertisers can use the advertising tools in the Aloha application and broadcast offers and promotions directly to a targeted audience within the Aloha community. The company will use 20% of the investment to list the Aloha Token with one or more key Crypto exchange platforms, 15% to expand the application development team, 17% to complete development of the Aloha Marketplace, 20% for marketing and PR, 16% for running monthly costs, 3% for Aloha app upgradation, and 10% as contingency funds.

Pitch Rated

76%

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days to go: Expired investment: £307,707
SleepCogni combines a handheld device and a Software as a Service (SaaS) platform to help users wind down by collecting physiological, behavioural and environmental data. The company points out that 1 million people in the UK take sleeping pills for insomnia. SleepCogni intends to change this with its product. It claims that its device receives data from fifteen different sensors, providing detailed insights into a user’s sleep struggle to further assist in clinical intervention, including procedures such as CBT-I (Cognitive Behavioural Therapy for Insomnia). The company's initial target sleep clinics are the UK and the US, with the US sleep clinic market estimated to be worth $9 billion in 2020. SleepCogni has eleven granted and four pending patents in various territories, a trademark on the logo and protection of specific handheld trigger hardware. They state they will use the investment received to commercialise their product.

Pitch Rated

79%

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days to go: Expired investment: £577,270
TrustPortal is a digital AI platform helping global clients such as Telefonica and EDF to deliver advanced customer service by augmenting existing Information Technology (IT) systems. The company argues that poor customer service costs UK companies an estimated £37 billion per year. TrustPortal aims to address this situation. It points out that companies with great Customer eXperiences (CX) have witnessed 30% more revenue growth than others with a further 69% of companies agreeing that improving CX is critical/very important. TrustPortal combines leading Robotic Process Automation (RPA) and AI technology to help companies boost their CX scores. It aims to become a contender in the RPA software market that is predicted to be worth $19 billion by 2027. The company will use the investment to grow its business across different verticals.
days to go: Expired investment: £1,249,997
Good Club is an online grocer that aims to sell sustainable household food and products across the UK. The company's sales have grown from £18,000 to £234,000 in May 2020. The potential demand for sustainable food and products is £61 billion in the UK, and the company finds itself as a strong contender in this domain. COVID-19 has led to an increased interest in home-delivered grocery products amongst consumers. Good Club responded to this by opening its first distribution hub in North London. It has also carried out a 'Life Cycle Analysis' of its proposed process and prototype packaging to ensure that its sustainable and eco-friendly. The investment raised will help the company grow its revenues, establish scalable marketing foundations for future growth, and roll out 'Closed Loop' service to strengthen customer loyalty.

Pitch Rated

78%

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days to go: Expired investment: £1,001,337
ViewRanger have developed a digital mapping guide for outdoor activities and a community platform. The app has hundreds of thousands of downloadable route-guides, free worldwide maps and powerful GPS navigation features. Viewranger was the first hiking app available on the apple watch and has 2.9m users.
days to go: Expired investment: £331,344
NEXU is a web-based platform that connects people to various businesses via word-to-mouth recommendations to create a dynamic user-driven marketplace for organic advertising and to drive sales. The platform manages and tracks people's shares on social media and referrals on chat platforms. With the aim to disrupt the e-commerce market in sales, NEXU is starting a soft-launch in Bristol and intends to turn everyone into an influencer who can earn commissions. The company's vision is to become the world-leading user-driven e-commerce platform. With the proceeds, the company will expand functionality and improve the user experience.

Pitch Rated

73%

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days to go: Expired investment: £199,900
Keymailer is an award-winning game influencer marketing platform that allows gaming companies search authorised channel profiles in YouTube, Twitch and Mixer, make valuable offers to them, and track campaign success using proprietary analytics. In 2015, Keymailer had already expanded organically to 4,800+ customers and 660k+ member channels with a global reach of 1.3 billion viewers. Keymailer has also delivered the core of a PR and marketing infrastructure. Now, the company is shifting its focus from customer acquisition to converting recent product trials into new revenue streams. To realise this, Keymailer is working towards strengthening its development team and building an international sales force from its offices in the UK, the USA and China.
days to go: Expired investment: £85,470
Chatraise is social fundraising application that combines JustGiving & Meetup. It is reported by the Telegraph as "changing the face of fundraising". The team of Chatraise had previously built applications for Shell, LEGO, & JLR. The company has trademarked as well as coined the term, 'Lifestyle Fundraising®'. In 2018, the company soft-launched it’s MVP for testing and, now it is ready for a hard launch in Switzerland and the UK. Chatraise aims to empower people to live an impactful lifestyle by making fundraising, an easy, social and fun experience that is compatible with their daily activities & hobbies. With the proceeds, the company will enhance its products and introduce referrals for the growth of its two channels.
days to go: Expired investment: £32,050
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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