Analog Motion (AM) manufactures and sells electric bicycles. The company argues that its bikes are lightweight, have a removable battery, and are IPX6 rated. AM affirms that its business model has significant prospects given that €1 billion has been spent on cycling-related infrastructure in Europe. AM has sold 2000+ bikes across 400+ cities in 30+ countries. The company points out that it has successfully manufactured and shipped 100% of all pre-ordered bikes in 2020. It has featured in The Times, Grazia, Gizmodo, Stuff, and Electrek, to name a few. The company will use the investment to accelerate the development of new products and technologies, scale-up its support and after-sales team, build its marketing and advertising campaigns, and enhance its operational and retail capabilities.
days to go:
Expired
investment:
£369,003
Ember Snacks (ES) is a sustainable meat snack brand that aims to end factory farming in the meat industry. It works directly with farmers committed to using high welfare and regenerative practices to improve soil health and encourage wildlife on their farms. Since its launch in 2017, ES's products have been stocked in over 2,000 distribution points across the UK, including Sainsbury’s and Waitrose. It also argues that it is the most reviewed meat snack brand on Amazon across the UK and Europe, with nearly 4,000 reviews. The company asserts that its products are stocked in 200 Stonegate pubs, supported by field activation. It earned over £1.75 million in sales in 2020, won a medal at the Charcuterie Live Awards 2021, and received over 35 pieces of press coverage in 2021. ES states it will use the investment to discourage factory farming, build its team, grow distribution channels in major UK supermarkets, launch a campaign to highlight factory farming practices, reach out to new customers, and launch new products.
days to go:
Expired
investment:
£1,420,578
Fitbakes is a low sugar and high protein baked snacks brand. The company claims that its products have 90% less sugar, 80% less fat, 60% fewer calories and 200% more protein than leading cakes and chocolate brands with no artificial sweeteners, flavourings or colourings. Fitbakes claims that its products are compliant with the UK government's 'Non-HFSS' policy. The company has sold over 1 million cakes via the 'Direct 2 Consumer' channel, experienced 25% repeat purchase in-store, onboarded retailers such as Coop and Selfridges, and planned a launch in 1,000 Tesco Express stores in Q3 2021. The company is also working with over 1,000 micro-influencers and over 50,000 Instagram followers. It was also a winner at the 'Best of Health Awards' and a finalist at the 'MidCounties Good Food Awards'. The company has received press coverage in BBC1 News, The Times, Forbes, The Telegraph, Daily Mail and The Grocer. It states it will use the investment to support its digital growth and retail launch with major retailers.
days to go:
Expired
investment:
£523,184
Troubadour Goods is a menswear brand based in London that is specialised in designing minimalist bags and accessories for maximum performance. The company is working with more than 60 world’s best stores in 12 countries. Its partners include Harvey Nichols, Liberty of London (UK); Barneys, Nordstrom, Bloomingdales (US); East Dane online and Moda Operandi. Retail, wholesale, and bespoke are its three sales channels. In 2017, a British luxury organisation named Troubadour as a Walpole Brand of Tomorrow. With the proceeds, the company is seeking an opportunity to grow the brand into other market segments, which include men’s luxury products and women’s bags and accessories.
days to go:
Expired
investment:
£436,777
Big Sister Swap is a personalized clothing swapping service aiming to make circular fashion more accessible. They seek to address common challenges in accessing sustainable alternatives to fast fashion, leveraging a one-stop-swap process. Customers select a swap option by weight, print a postage label to send unwanted clothes, and fill out a style form to communicate their sizes and preferences. The company's stylists, assisted by bespoke technology, then select clothes to send back, ensuring individualized matches and keeping clothes in circulation. The service is monetized by charging customers for the swap process based on weight, with an emphasis on affordability and accessibility. Big Sister Swap's approach includes automated quality matching to maintain fairness, and they plan to expand through word-of-mouth and social media marketing.
days to go:
Expired
investment:
£174,471
Nourish is a company that makes snacks free from refined sugar, gluten, and dairy. The company's mission is to become one of the UK's most popular free-from brands. It aims to provide a range of delicious treats and snacks to consumers, athletes and those with specific dietary needs, ensuring that they possess sustained energy. The company's products are stocked by retailers including, Ocado, Wholefoods, Planet Organic, and Daylesford. Its online sales grew by 740% in April 2020. The company has featured in publications like Ooh Magazine, VeganLife, and Natural Health. It became 'Organically Certified' in 2017 and 'Safe and Local Supplier Approval (SALSA) Certified' in 2018. Nourish will soon launch its new product line in the next 12 months. The company will use the investment received to build the team, continue to raise brand awareness by investing in more price promotions in stores, and undertake geo-marketing campaigns.
days to go:
Expired
investment:
£133,207
Troubadour, a brand that specializes in creating comfortable, functional, and sustainable bags for both work and weekends. They are committed to their impact on the planet and their communities, being a certified B Corp. In 2022, Troubadour acquired the Mujjo brand, a tech accessories company, which has aided in expanding their product range and accelerating product development and customer discovery. They have experienced significant revenue growth, with a 128% increase in 2022, and continue to see substantial growth in 2023, having sold to over 30,000 customers worldwide and gaining recognition for their sustainable bags and accessories.
days to go:
Expired
investment:
£1,771,286
Square Root (SR) aims to shake up the adult soft drinks market with its range of high-quality, fresh-pressed, small-batch sodas that contain no concentrates or artificial flavours. SR's product line includes classics, seasonal specialities, perfect serve tonics, and alcohol-free cocktails. SR asserts that unlike other craft soft drinks firms, it fully owns the soda making process from concept to bottling. The company has sold 3 million bottles to date with its products stocked in 9 Michelin star restaurants. SR has also crowdsourced a mojito recipe, secured a listing as part of the Sainsbury’s Future Brands scheme, and created collaborative-branded tonics for high-end clients like Gymkhana and Pantechnicon. The company was the winner of 3 Great Taste awards in 2019 and adjudged 'Best Drinks Producer' at the 2015 BBC Food & Farming Awards. It will use the investment to launch into the off-trade, meet increased demand, upscale its marketing strategy, and launch its drinks in cans.
days to go:
Expired
investment:
£572,128
Super U is a health food brand, creating great-tasting and nutritious superfood blends and providing a natural, innovative & convenient way of consuming superfoods, without costing the Earth. The company has 3500+ online consumers and, the social audience has risen to over 8,500 followers. Additionally, Super U has been a finalist for Start-Up Business of the Year and Health & Beauty Business of the Year 2019 - for the Great British Entrepreneur Awards. The funds will be used for growth, marketing and export strategies.
days to go:
Expired
investment:
£160,110
Comino is an international start-up specialising in the design and production of liquid-cooled PCs and servers. It claims that its products consume up to 40% less electricity than equivalent air-cooling computers. The company currently operates in AI, Forensic, Gaming, and Video Rendering, with aspirations to enter other domains in the coming years. Comino has sold 2,000 work stations to professional businesses, accruing sales north of 9 million EUR since its launch in 2017. Its products have been accredited by global hardware giants like AMD and ASUS. The company will use 70% of proceeds for manufacturing its devices, 10% towards marketing and promotional materials, and 20% to compensate its teams.
days to go:
Expired
investment:
£949,608
