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Equity Crowdfunding Pitches

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WiForia is a SaaS business which formed in July 2014. Their platform is an automated location marketing cloud turning a retailer’s public Wi-Fi into a communications channel, enhancing a customer’s in-store experience, delivering more sales and enhanced loyalty. By identifying registered users every time they enter or leave a store, it can push offers, promote content and drive social sharing in personalised and contextually relevant ways whilst delivering valuable insights back to the retailer. The company is already revenue generating (£600k in year 1) and the platform has been used at scale with McDonalds (over 20m engagements).
days to go: Expired investment: Withheld
Lenderwize is the first lending platform for Telecom Operators, offering investment opportunities in a new Asset Class. Its typical clients are mid-sized operators with an annual revenue of 50-300 million USD. Lenderwize sells to large Tier1 Operators (Originators) and buys from smaller (Terminating) Operators. Thanks to Lenderwize's in-depth industry knowledge, they have identified 1350 wholesalers in need of $96 million, making the Cost of Acquisition of clients very low. Additionally, its lean Back Office, Credit Vetting and Loan Management gives Lenderwize a competitive edge over Market Invoice or Funding Circle. With the funds, the company will invest in technology development and integration, increasing sales, marketing activities, and recruitment to enhance its reach globally.

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days to go: Expired investment: £100,045
Providing survey researchers profiled access to every mobile smart phone and tablet user. Meaning researchers are no longer limited to accessing recruited panelists on the phone or via the web, and can finally interact with 18-35 yr olds. A location based user that is acquired at a cost of £0.50, is profiled and then sold on for an estimated lifetime value in excess of £10.
days to go: Expired investment: £30,000
BrightMove Media (BMM) has positioned itself at the forefront of the Digital Out of Home media supply-side revolution by designing, manufacturing and licensing a technology platform which facilitates vehicular digital advertising. BrightMove's core business is in proprietary SaaS (Software as a Service) technology that runs the hardware on transport vehicles - this is a 90%+ gross margin business - it is highly scalable across different countries and different industry verticals. The three key growth sectors for our business are taxi-top advertising both within the UK and overseas, corporate advertising via domestic commercial van fleets and third party digital screen networks.
days to go: Expired investment: £260,004
Lux Rewards is an application software that provides corporate diners an opportunity to earn rewards over 200 high-quality restaurants and bars in Bath, Bristol and London. The diners can collect up to 7.5% of their bills in points and earn luxury rewards (that can be redeemed on over 100 restaurants, free cocktails, hotel gateways, and charity/donations). Lux Rewards has collaborated with corporates, mainly in the professional services sector and offers free employee benefits. At no cost to the company or their employees, Lux Rewards provides unique referral codes as well through which the company’s staff receives a gift of £5.
days to go: Expired investment: £81,023
Touch Stay helps managers and owners of B&B, hotels and short-term rentals in delivering high-quality services to their clients. Its application allows hosts to provide all the information, area knowledge and insider tips to the guests. The company has also created a lodging association portal enabling it to create local area guides which are then syndicated to member hosts as part of their guest book. The following major product updates will generate the means to monetise the guests during their stay and to use Progressive Web App skills to personalise each guest's experience.
days to go: Expired investment: £169,632
Pomelo Pay develops mobile applications for merchants, offering them a way to accept payments from twenty-five different payment methods. Currently, it operates in 4 countries and has helped over 8,000 merchants accept payments without the requirement for expensive specialist hardware. Its vision is to make cashless payments available to all businesses and provide cost-effective, frictionless financial services. It also white-labels its product to banks and PSPs (outside of Europe) which gives it a chance to scale up at an international level. It has successfully launched in three countries in Asia and has signed up over 100 merchants since March 2019. Now, with the proceeds, it is focusing on relaunching in the UK and growing its merchant base.
days to go: Expired investment: £500,000
BerryClever is a social commerce website for parents, featuring baby and kid product reviews and a product suggestion engine. The site creates a social community that allows parents to provide honest advice about products they’ve used, and to research and solicit advice about products they want. A product discovery engine ranks products based on users’ social and personal profiles, enabling the site to suggest products to registered members. The site is optimized for mobile internet use so that users can discover and review products easily. www.berryclever.com
days to go: Expired investment: £90,007
Carrying a colossal 1.1 billion passengers a year, the Underground is a global hub of young Londoners crossing paths on a daily basis. And with 47% of them identifying a stranger they find attractive at least once a week, there remains no contemporary means of reaching out to them. Spark launched at the beginning of March, and with minimal finance, has so far generated over 10,000 downloads. Averaging 300 new users a day.
days to go: Expired investment: £44,996
Refract was born from our own experiences. We knew sales coaching was broken - and that we could start help to fix it, or at least provide the tools to help companies ensure effective coaching and peer collaboration. As managers, coaches and reps, we understand the value of coaching, collaboration and sharing best practice. But being honest, it’s never easy. Finding the time to ride along, lacking a shared reflection and delivering praise or ideas, let alone corrective feedback isn’t a simple skill to master.
days to go: Expired investment: £329,913
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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