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Equity Crowdfunding Pitches

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StepLadder is a financial technology company dedicated to helping people buy their first home. The company asserts that it is tackling the housing crisis with its 'StepLadder Circles' that is based on the Rotating Savings and Credit Association model (ROSCA). Users have to state a monthly monetary contribution and a financial goal. The portal then adds them to a group of people with the same goal wherein all users contribute the same amount each month. The portal then randomly allocates one person in the circle each month the total contribution received. This repeats every month for the duration of the circle until everyone has received their deposit. It has awarded over £750,000 to members on its portal. The platform has featured in The Telegraph, Cosmopolitan, and The Independent. It also won 'Innovator of the Year' in the Women in Tech Awards 2020. StepLadder will use the investment received to improve its pan-UK growth via referral and ambassador programs.
days to go: Expired investment: £161,420
DNApal is a personalised diet, health and fitness app that combines DNA infomation with other factors like age, weight, diet, family history and health goals. Two of the largest consumer DNA companies, 23andMe and Ancestry.com, have tested over 18m people. DNApal is capable of interpreting DNA results from these companies to provide precise recommendations on how to improve diet, hormone balance, weight loss, sleep, fitness & more. The company also won the best pitch at VentureFest 2019 at Oxford Brookes University. DNApal is aiming to launch MVP in January 2020 (iOS). The company is also aiming to recommend further testing and specific supplements where necessary and offer 1:1 consultations with a specialist. With the fund raised, DNApal plans to develop the full scope of the app, weekly goals, content challenges to keep users committed.

Pitch Rated

70%

Overall

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CROWD RATING™

days to go: Expired investment: £49,990
TheCarCrowd is a Passion Asset Investment (PAI) platform that intends to address the lack of investment options for the 8 million UK millennials by allowing them to take a real equity stake in a classic car and benefit from the potential appreciation. The company argues that classic cars appreciated 194% over 10 years up to Q4 2019 as per expert reports. TheCarCrowd points out that its portal allows interested investors to buy shares in cars from just £20 and unlock the benefits of potential appreciation. The company asserts that its business idea has found traction amidst users with over 620 investors registering on the portal since the company's launch in November 2020. TheCarCrowd will use 12% of the investment for Public Relations (PR), 48% for marketing, and 40% for working capital.

Pitch Rated

46%

Insufficient Data

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CROWD RATING™

days to go: Expired investment: £379,108
Value Chain Lab streamlines supply chains by removing logistics waste.   http://www.valuechainlab.com/ 
days to go: Expired investment: £330,874
Pretty Athletic offers award-winning skincare solutions for athletic and active women. It makes high-performance, effective, and natural skin-care solutions for active women who sweat and experience exercise-related skincare problems. In 2018, the company's product Workout Glow was awarded the Pure Beauty Gold award for Best New Natural Face Product. It has now sold more than 15,000 units since its launch. Pretty Athletic has also collaborated with many brands such as Paola's Body Barre and Lululemon. With the proceeds, the company will intend to improve its Research & Development, Sales, and Packaging.
days to go: Expired investment: £62,748
Recap is a cryptocurrency portfolio tracking, analytics and tax reporting platform. The company claims that market participants engaging in cryptocurrency have to deal with complex issues such as tracking all of their transactions, valuing cryptocurrency transactions in their tax currency and understanding capital gains tax legislation laws. Recap aims to solve this issue by enabling said participants to calculate any tax they owe on their cryptocurrency trading activity in a matter of seconds on its portal. The company has plans to launch a mobile application enabling investors to track their portfolio on the move. It also intends to come up with a Business-to-business (B2B) offering which Recap asserts will enable crypto native companies to account for their cryptocurrency activity with automatic accounts reconciliation to accounting software like Xero and Quickbooks. The company’s exit strategy is a trade sale within 3-5 years to a cryptocurrency exchange or accounting software provider.

Pitch Rated

84%

Gold

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CROWD RATING™

days to go: Expired investment: £120,472
The House Crowd aims at creating a better financial future for its members through high-quality property secured loans. It has 27,560 registered members and it has raised more than £112M. The company has funded a total of 400 properties and a total of 38,930 paid back investments. The company has won multiple prestigious awards including 'Property Wire’s Crowdfunding Platform of The Year 2017' and 'AJ Bell Shares Magazine: Peer to Peer Lending Platform 2018'. With the proceeds, the company will fund a mixture of technological improvements, it will target three new markets, and fund a mobile app (Money Mog) and a new millennial brand.
days to go: Expired investment: £751,191
Conferences designed for C-Level executives in finance and insurance, with greater control over the content discussed and building new networks within the industry. Club2020 has more than 1000 customers with 25 sponsors and has been in profit since its inception. The company have launched four financially successful events in two years and is now ready to expand further.
days to go: Expired investment: £35,870
A personal fitness app that aims to provide affordable and accessible training on demand. Auro offers classes for specific needs via an audio coach; from increasing stamina, to losing weight. Each class includes a motivational trainer with a dedicated playlist. The company also utilises artificial intelligence to personalise workout programmes for each user and has filed a patent for this technology. Auro’s app has already received more than 10k downloads and is backed by top investors, such as the founders of LoveFilm, Zoopla and Passion Capital. The company is raising funds to scale the business further in the UK and expand into Europe.
days to go: Expired investment: £262,230
Salty Commune is a dedicated co working space for the creative community, inspired by rock and roll.  They have secured an iconic building in Shoreditch which is due to launch in April and are now looking for investment to acquire more properties.
days to go: Expired investment: £219,692
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph